The Cleanest Line

Weblog for the employees, friends and customers of the outdoor clothing company Patagonia. Visit to see what we do.

RSS Feed




    « February 2007 | Main | April 2007 »

    Rising Son

    Thunder As a young skater growing up on the east coast in the '80s, Christian Hosoi had already achieved iconic status amongst my circle of friends. Some of our earliest glimpses of professional skateboarding, which at the time existed almost entirely on the west coast (SoCal specifically), were delivered courtesy of Thrasher Magazine and featured coverage of the scene and contests going on at Del Mar Skate Park. Christian Hosoi's style practically jumped out of the pages.

    Continue reading "Rising Son" »

    Reno Distribution Center Receives LEED Gold Certification

    Reno_2_1 From the press release:

    VENTURA, Calif., March 5 /PRNewswire/ -- Patagonia, the outdoor apparel manufacturer, announced today that the company's Reno Service Center, was recently honored with the GOLD level Leadership in Energy and Environmental Design (LEED) certification from the U.S. Green Building Council (USGBC). With this esteemed certification, Patagonia's distribution center becomes only the second distribution center in the U.S. to hold such a title. Patagonia's Service Center is the first building in the state of Nevada to achieve a Gold LEED certification. Across the U.S., only 171 buildings hold the impressive gold LEED certification -- making the recognition even more notable.

    Learn more and watch a video on the making of this building at

    [Photo: Jane Day]

    Yosemite Climbers: Yesterday & Today

    Hopefully you've all received your Spring 2007 catalog by now. I believe it's one of our finest catalogs to date, thanks in part to Glen Denny and his stunning black and white photos from the 1960's. Check out a slideshow of Glen's photos from his new book Yosemite in the Sixties (or limited edition) and then watch a video featuring today's Yosemite climbers. Has much changed in forty years?

    The past: Watch the Glen Denny slideshow

    The present:

    Visit the Yosemite Multimedia page at

    [Thanks to the Patagonia video team for the flick.]

    Window of Opportunity

    Can a Sierra Club activist and an oil platform designer be the first to install a wind farm off the coast of the United States? According to a recent article in Wired magazine they just might, and they're planning to do it by recycling old oil rigs. I just love the mixture of irony and common sense in this story. It makes me optimistic about their chances for success.

    Read the full story

    Weekend Entertainment: Podclimber Goes Behind the Scenes with Agent Timmy

    Lgjapkaraoke The audio/video wizards over at Podclimber are featuring a series of podcasts with Patagonia ambassador Timmy O'Neill and the crew who made our Common Threads Garment Recycling video. Host LarryB goes behind the scenes during the making of the video to give us a listen at what exactly went down in Tokyo, Japan. Big thanks to Podclimber for putting these together. We'll feature all three episodes throughout the coming week, starting with episode one right here. Have a great weekend everybody and thanks for visiting The Cleanest Line.

    The Story Behind the Undies Video - Episode 1

    powered by ODEO

    [Photo courtesy of]

    If You're In Santa Barbara This Weekend

    Beachwalk Korina from our color department sends word that the Naples Coalition (who she volunteers her time for) is hosting a beach walk this Saturday, March 3rd along the stretch of coast they're trying to save from development. The walk leaves promptly at 1pm from the public access parking lot at Haskell's Beach. If you're interested in helping this non-profit environmental coalition, they have some beautiful pendants for sale and all the proceeds benefit the group's efforts.

    Details and directions to Saturday's beach walk
    Take Action - Help Save Naples

    Update: Santa Barbara locals should also consider attending their Cash for Coast benefit concert (on the following Saturday, March 10) featuring Zach Gill of Animal Liberation Orchestra. Details here

    [Photo courtesy of the Naples Coalition]

    Banff Mountain Film Festival Visits Patagonia

    Banffmountainposter_small Steve from our online marketing team sent over a review from Tuesday's screening of the Banff Mountain Film Festival

    “Whoever said alpinists do easy climbs in extreme places is full of s#^%” -Steve House

    This is one of the opening lines from the short film Cayesh - The Calling that was featured as the Banff Film Festival came to Patagonia headquarters here in Ventura.

    Continue reading "Banff Mountain Film Festival Visits Patagonia" »

    One Percent for the Planet
    © 2014 Patagonia, Inc.