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    « September 2007 | Main | November 2007 »

    Call Today: Help Reform the Mining Law of 1872

    Vert_bingham[Update: The bill was passed! Read the press release here.]

    Your help is needed to help bring needed change to mining regulations. On October 31, the entire House of Representatives will vote on the first real mining law reform in more than 10 years.

    Please call today! Tell your Representative to vote for HR2262, the Hardrock Mining and Reclamation Act of 2007. You can find your Representative's contact information here; background on the issue can be found at earthworksaction.org.

    Apologies for the late notice on this one, it just came across my desk. The hope of generating even a few calls made it seem worth a post.

    [With thanks to Felt Soul Media and Way Upstream. Photo: The Bingham Canyon mine as seen from 10,500 feet. Photo by Ben Knight]

    The Nature of the New World

    Pb20_2 We recently received a request to post a list of Y.C.'s favorite books on The Cleanest Line. We'll do our best to make that happen, but in the meantime there is one book Patagonia has been recommending since the launch of our Common Threads Garment Recycling program. The book is Plan B 2.0: Rescuing a Planet Under Stress and a Civilization in Trouble by Lester R. Brown.

    Incredibly, the entire book is available to read online for free -- a testament to the urgency of its message. A quick scan of the table of contents shows the breadth of topics covered in the book -- oil, water, climate, poverty, population, hunger, sustainable cities, a new economy -- and hints at an optimistic conclusion, something we all want at this point.   

    Here's an excerpt from chapter one, courtesy of Lester Brown and Earth Policy Institute:

    THE NATURE OF THE NEW WORLD

    We recently entered a new century, but we are also entering a new world, one where the collisions between our demands and the earth’s capacity to satisfy them are becoming daily events. It may be another crop-withering heat wave, another village abandoned because of invading sand dunes, or another aquifer pumped dry. If we do not act quickly to reverse the trends, these seemingly isolated events will occur more and more frequently, accumulating and combining to determine our future.

    Continue reading "The Nature of the New World" »

    If the shoe fits...

    Beset with questions by those intrepid customers willing to navigate the murky waters of on-line clothes shopping, our fearless colleague delves into the sometimes-frivolous and often-fickle forum of Fit. Keep an eye out for future Fit Posts. Have something in particular you want fit details on? Leave a comment or send us an e-mail: Feet_3 customer_service@patagonia.com.

    I have a bit of a shoe addiction, so I felt compelled to try out a couple of different pairs, all in the name of research of course. I was curious to see how the different styles fit and if the sizing was consistent across the board. I tried 3 different styles, all size 8, one from the women's performance line and two from the women's casual line

    Continue reading "If the shoe fits..." »

    Slowing Down for Savings

    FootprintYou may have already taken a peek at our Footprint Chronicles. We launched it a couple of weeks ago and put an announcement up here on TCL. The Footprint Chronicles is a window of sorts. We're hoping that through it, our customers can see how we're analyzing our environmental and social impacts and what we're doing to make improvements. 

    But that's on a business level. The relationship Patagonia's employees have with the Footprint Chronicles has something like a chicken-or-the-egg quality. This project was conceived by folks who don't often make decisions without considering the environmental impacts. Yet the Chronicles have made one thing quite clear: our individual decisions have environmental impacts far beyond any we might have imagined. 

    www.ecofoot.org offers an online survey that helps folks figure the metaphorical size of their individual environmental impact. Some of my friends took it and scored in the "5 Earths" range; meaning 5 Earth's worth of resources would be necessary to support a global lifestyle like theirs. I patted myself on the back for scoring a "3 Earths." But then--on the same day we launched the Footprint Chronicles--I went and bought a really, really big truck.

    Continue reading "Slowing Down for Savings" »

    Product Testing - Baby Capilene

    We test our gear on a variety of levels. Our athletes and ambassadors are responsible for putting the latest designs and fabrics through the paces before we'll add a new product to our lineup. But just because something reaches our shelves doesn't mean testing is over. Once a new item shows up in our catalogs, our Customer Service staff gets busy ground-truthing the latest offerings. They know the questions our customers will be asking, and turn that attention to our gear.

    ___________________________________________________________________

    Zonwater Product Report  - Baby Capilene®  10/9/07       
    Hiking @ Lake Tahoe, NV (yep, Nevada baby)
    Tested by: Michelle, Patagonia Mail Order Customer Service

    I decided to take on a challenge to get some quality outdoor time with my son, Zachary, who’s nearly two. The challenge was that I’d be by myself with him in his Kelty pack with one of my dogs. As any mother knows, any time you go out with your baby it requires an entire separate set of equipment.

    With Zachary in his Kelty that didn’t leave me much cargo room. I also thought this was the perfect time of year to experiment with a bit of layering. The climate up in Tahoe right now is perfect; I knew we’d be pretty chilly in the morning but that it would warm up quite rapidly as we approached the afternoon hours.

    Continue reading "Product Testing - Baby Capilene" »

    Peace and Go Wild

    Linnea[ Recent Patagonia employee Matt Hunt remembers a friend we lost on this weekend four years ago:]

    "Peace and Go Wild" 

    That is how Linnea always used to sign off her letters. Linnea Erickson started at the Reno Service Center in October of 2003, helping out with the holiday rush. Her first weekend in the area, she set out to explore her new environs, and seeing a beautiful peak was unable to resist climbing up it. Though she left her body behind that day, 4 years ago, her spirit still touches those of us who knew her even if only for a short time.

    So, let's take a moment to celebrate our friends for their impact on our lives--those who are no longer with us, those who we see every day, and those friends we have yet to meet.

    Peace and Go Wild!

    [Editor's Note: Linnea Erickson passed away while attempting a climb of Temple Crag in the Sierra Nevada. A full account of the incident may be found on pg. 61 Accidents in North American Mountaineering 2004: Issue 57.]

    [Photo: Matt Hunt]

    The Escape

    Open_road_2 This story comes from Shawn Kelly, a friend of Patagonia who works for the California Coastal Conservancy’s Wetlands Recovery Project.  He is a husband, father of two boys and an avid fly-fisherman.

    The Escape

    The van climbs through the warm night, away from the sun-baked, Central Valley leaving behind the traffic, the strip malls, and the masses.  My addiction to the act of leaving is being fulfilled yet again.  “I travel not to go anywhere,” Robert Louis Stevenson once said, “but to go.”  Yes indeed.

    Continue reading "The Escape" »

    Chouinard and Brokaw Speak at Google Zeitgeist

    Tom Brokaw recently interviewed Patagonia owner Yvon Chouinard at Google's Zeitgeist 2007 conference. The theme:

    Leading a Non-Virtual Life
    Tom Brokaw and Yvon Chouinard talk about being intentionally "un-networked" and leading a deliberately disconnected life. Both discuss why living off the grid is critical for a well-rounded existence.

    The True Meaning of Radical

    Fist_blue Epic. That's all I need to say about this episode of The Dirtbag Diaries. Fitz Cahall will tell you the rest:

    Forests, rivers, oceans and mountains – to some of us they’re like old friends, but how far would you go to save them? In this era when our wild places exist in a precarious balance, would you be willing to give up almost everything – your friends, your identity, even your freedom – to fight for change?

    In 1996, a group of young idealists and radicals from Eugene, Oregon set out to try and change the world. As members of the Earth Liberation Front, they burned timber company headquarters to the ground, toppled high-voltage power lines, freed wild horses and torched Vail Mountain Resort’s Two Elks Lodge. They caused almost $40 million dollars in damage and captured national attention. Some of the environmental community hailed them as heroes, while others spoke out against their crimes. The F.B.I and Justice Department would like you to believe that the 18 E.L.F. members currently in federal custody are the embodiment of homegrown, domestic terror. 

    You don’t fall asleep reading Edward Abbey’s Monkey Wrench Gang and wake up ready to commit acts of sabotage against the Federal Government. So how does a young idealist make the leap from working within the political system to launching a four-year campaign of eco-sabotage on a scale our country had never seen before? And where do those violent acts lead?   

    Today, we bring you "The True Meaning of Radical," the story of Chelsea Gerlach, a woman who tried to do right but discovered the validity of an age-old truism – "You can’t fight fire with fire."

    Listen to The Dirtbag Diaries:
    Episode 11 - The True Meaning of Radical (right-click to download the mp3)

    Like what you heard? The RSS feed, subscription link to iTunes, and contact information for future story ideas are all available at www.dirtbagdiaries.com.

    Retail Stores: Capture a Patagoniac Photo Contest On Now

    Patagoniac1_2 Patagonia Retail Stores across the country are inviting you to submit a spirited photograph of yourself or a family member(s) that features Patagonia clothing in use. Your fellow Patagonia customers will then vote for the photograph that best embodies the Patagonia spirit. To enter, submit one 4" x 6" print (no digies) with your name, phone number, address, and email address on the back to a Patagonia-owned store before closing time on Wednesday, October 31, 2007. Entrants must be at least 21 years of age and be a legal resident of one of the states where a Patagonia Retail Store is located.*

    Each store will award the following prizes:
    FIRST PLACE AWARD: $100 Patagonia Gift Card
    SECOND PLACE AWARD: $75 Patagonia Gift Card
    THIRD PLACE AWARD: $50 Patagonia Gift Card

    Plus, one GRAND PRIZE winner will be selected at random from the finalists at all of our stores. The winner will receive a free trip for two people to Vietnam courtesy of Backroads.

    *Visit www.patagonia.com/captureapatagoniac for complete details and rules for entry.

    [Photo: Gregor Finke]

    One Percent for the Planet
    © 2010 Patagonia, Inc.