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    Getting There: A Journey Toward Greener Driving

    Cruiser1custom [Ed note:  This is the first of a three-part post from former Patagonia employee Matt Hunt. Matt was kind enough to share the details of his conversion of a Toyota Land Cruiser using Patagonia's alternative transportation incentive plan. Read on for an inside look at one man's eco-fueled automotive quest.]

    The Parking-Lot Culture

    Working for Patagonia in Reno has a lot of great benefits: powder days, casual dress codes, great coworkers and a feeling of community to name a few. When you roll into the parking lot at the Patagonia Service Center in Reno, you notice a lot of things. There is the permeable paving system, the employee garden, bales of recycled cardboard, the Truckee River gurgling along nearby, and the Mount Rose Wilderness rising up in to the giant Nevada sky.

    There are also cars. It is, after all, a parking lot. It probably comes as no surprise that the vehicular demographic here leans heavily toward a couple of favorite species. Toyota Tacomas and Subaru Wagons seem to be the rigs of choice, for their surefooted ability to cruise past the flashing yellow words “chains or 4wd with snow tires required” on the way to a powder day. When visions of first tracks are dancing in your head, you sure as hell don’t want to wrestle with chains.

    But when the flakes stop and I have a moment to consider the bigger picture, I have to wonder what the footprint is. They say the most dangerous part of climbing is the drive to the crag, and I have to assume it is the most polluting part of it too.

    [Photo: The Greasy Bruiser, courtesy of Matt Hunt]

    Cruiser2 We profess ourselves to be environmentalists and outdoor enthusiasts, but these two activities sure do come into conflict when you consider that most of them involve a hell of a lot of driving. There is no light rail system to my favorite crag, how about yours?

    After more than a year of biking to work and sharing a car with my girlfriend on the weekends, I had been thinking it was time to get a car. We had acquired a dog who would love to come to work with me, but there was just no way 70 pounds of bouncy black lab would fit in a wicker basket on the front of my bike. I was missing out on some dawn patrol days when I couldn’t scrounge a ride at 4 AM, and those afternoon mountain bike rides through the Sierra were too good to pass up. I knew I wanted a car of my own.

    Owenmattcruiser Through a series of happy coincidences I acquired an old Toyota Landcruiser, my dream car, but a nightmare in terms of its environmental impact. This was not the shiny soccer mom mobile I had seen before with a trunk full of groceries and an undercarriage cleaner than my kitchen. No, this hulking mass of steel had lately been the ride for a fly-fishing guide in Montana. I think most people leave a bit of themselves on their car, and this one was plastered with stickers for rod companies, reel manufacturers and a license plate cover advertising a fly shop in Bozeman. The headlight was smashed in from a recent run in with a deer and seemed to be held on with a couple wraps of tippet. Like some environmentally perverse morning glory, a new puddle of oil sprouted under her each day and it was a miracle if the fuel milage made it to double digits. Charming.

    With single digit mileage, my new Land Cruiser was not the greenest of rides. I had heard all about biodiesel and the Malloy brothers Bend to Baja trip on vegetable oil. When I saw a used diesel engine to fit my new car, the pieces fell into place. Patagonia has a program that reimburses employees for purchasing efficient vehicles, such as hybrids. There is also a clause that includes converting a diesel engine to run on vegetable oil. Ah, ha! No problem, I thought. I will just drop in that diesel engine, hook up a couple of hoses to pump veggie oil and I will be off and running! As it turns out, that is not exactly how it happened.

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