It's You--Patagonia customers, fans of the Tin Shed, regular readers of The Cleanest Line--who deserve the thanks.
Last year, we ran a post expressing our gratitude for the greater grooviness of working for a place like Patagonia. Indeed, it's a privilege to be part of a company that consistently rates in a variety of "Best Places to Work" surveys. When people are asked why they like to work here, answers range from the concrete (on-site daycare, flexible hours and great colleagues) to the ineffable (the personal satisfaction that comes with working for a values-driven company).
One answer that underlies all of these benefits, however, is the customers. When it comes down to it, we can only be here doing what we're doing as long as you want us to. The day our customers decide we no longer offer products or business practices they can believe in is the day we go out of business.
We wouldn't be what we are, who we are, if our customers didn't believe in speaking up for things they care about. The boatloads of questions we receive arrive on a constant stream of criticism. These things force us to continually reexamine our strategies and values.
We also receive some true gifts; gemlike notes that arrive out of the blue and remind all of us why we show up every day to keep doing what we're doing. Today is a good time to share a sample of the good words you've sent us over the past few months, and to offer our humble thanks for making us a part of your journeys.
[One of the many photos you've sent our way . . . Hiking the Dunes in Death Valley National Park. Photo: L. Mosco]