Fresh Hatch - The Fly Fish Journal is Here

When the fishing’s hot, there’s not much that can stand between you and the water. But we all know fall weather can be a fickle thing; moreso, even, than those finicky browns that have been spurning everything you toss all season long. Colder temperatures, cloudy skies, and an icy driving rain can make it hard to get out after spending a short-sleeved summer dropping dries onto the clear skin of sun-dappled mountain pools. Gone is the warm, and in roll the clouds. . . . Days like this, it’s nice to have something to ease the transition and keep you fired up. Enter The Fly Fish Journal.

The team at Funny Feelings LLC just cast the first issue out there. Their press release describes this beautiful collection best:

In development for nearly two years, TFFJ is a coffee-table and collectible chronicle of fly fishing's icons, environments, and culture of adventure. With the industry's highest quality printing, paper (100% recycled) and photo resolution, limited advertising, and clean, classic design, The Flyfish Journal stands apart from the herd. With an emphasis on the landscapes, people, conservation, and less on “Five Dynamite

Caddis Patterns,” The Flyfish Journal lives on well after the others have been tossed. Our website is a creative café for contributors, readers, and the fly world at large to share tales, experience bits of fly culture, check out independent projects and to connect with the same level of quality as our print product.

Proudly hatched this September 2009, Volume 1, Issue 1 of TTFJ features contributions from the likes of Dylan Tomine, Greg Keeler, Ben Marcus, Adam Barker, Chris Santella, Claire Chounaird, Tom Bie, Kirk Deeter, Tim Romano, Brian O'Keefe, Steve Duda, Bruce Hill and a host of others.

Says Patagonia fishing ambassador, Mikey Weir: "I was a big fan of the Snowboard Journal, and I've really enjoyed Surfer's Journal and Frequency. It's cool to see a magazine of this magnitude for fly fishing. The quality of the publication is outstanding, the content is fun and interesting, and the photos, of course, are amazing. I'm stoked to have a copy on my coffee table."

The hatch is on - Get over to www.theflyfishjournal.com or head down to your local fly shop and grab a collector's copy of Issue #1 before they're gone.

Comments

[Mark]

finally. Glad to hear this is shipping. I am a bit fan of The Ski Journal, so this should be a nice addition to my coffee table.

[Graham]

what has happened at Patagonia with the sizing. I am finding that most of the gear dosen't go to xxl and the xl size seem smaller than before.Us bigger guys and gals still like to wear Patagonia.

[localcrew]

Hi Graham,
You're not alone in your curiosity. We get that question a lot - so much, as a matter of fact, that we decided to focus a blog post on the topic. You can find it here: http://www.thecleanestline.com/2008/06/from-the-trench.html#more

If that doesn't quite address your questions, feel free to give us a call at 800-638-6464.
cheers,
lc

[Edgar]

I rarely can find any patagonia products that fit me. I've noticed a lack of large sizes myself and don't think this point is addressed by the post you refer graham to. In fact I find the answer indicative to your companies apparent attitude to big people. Of course if your priority is smaller, medium sized fashion conscious people then no wonder. One only has to look at the pages of unsold clearance items, fashion is fickle isn't it? Years ago I could always find a patagonia shirt or two I liked, the prints from portugal were favorites, but no more.

Well, there are many other places to buy clothing and outdoor gear that aren't so chauvinistic, condescending and fickle.

[localcrew]

Hi Edgar,
The post I referred graham to, and to which you take exception, is an honest account of our production limitations. I'm sorry to see you find that response "indicative of our attitude toward big people." The post in question is pretty well summarized by its closing paragraph, which reads:

"We offer this explanation not to be dismissive but in the spirit of simplicity: We’ve been selling clothes for nearly 40 years, and during that time we’ve offered a wide range of size offerings cut to a variety of fit patterns. Time and again, we’ve attempted to offer smaller and larger sizes, only to end up with a great deal of unsold product. This unsold product—called DM—translates directly to wasted time, energy, and natural resources. As mentioned above, this creates a cascade of negative resource impacts."

In case it's not clear, what that paragraph says is: we've made both smaller and larger sizes available many times in our history. Despite repeated attempts, the items have not sold enough to justify their continued production.

I'm sorry this reads as discrimination to you, and certainly don't blame you for voting with your dollar. There are, of course, limitations to having a conversation via a blog. If you ever wish to learn more about any of our corporate decisions, or just need a real voice on the end of the line to hear your concerns, please give us a call at 800-638-6464 between 6 and 6 PST.
-lc

[Mikal E. Belicove]

I believe that we as human beings should have evolved to the point by now where we do not take pleasure from intentionally causing harm to another living creature purely for our own recreational entertainment. Catch and release fishing -- which this publisher advocates -- is a environmentally harmful and ignorant practice that Patagonia should think twice about supporting. Any organization that supports events like a "charity" fly fishing catch and release tournament -- which this publisher does -- has it's head screwed on backwards.