Used to be, I’d change into my biking garb in an exceptionally small closet. I'd shoe-horn into a closet that offered just enough room to change between the clanky boiler, a pile of broken bricks, and an impressive mouse-turd collection. It wasn’t that my last job—at a local rag-tag paper—was un-supportive of biking to work. They just hadn’t ever hired anyone willing to do such a thing.
I hold no ill feelings toward my old employer, or even to the folks who threw weird looks at the guy who chose daily to get naked in the company of incontinent mice. But I have to say, compared to that place Patagonia’s support of bike commuting is nothing short of righteous. You’re listening to one satisfied employee on this front. I mean, there’s bike parking, showers, OTHER bike riders. Over the years, more incentives have been added – prize giveaways to the most dedicated commuters, kind-spirited contests between Patagonia stores to see whose employees could pedal the most miles, and incentive programs to keep people riding year-‘round.
And this year, things just got better. Thanks to a new partnership with Seattle-based Goose Networks, we’ve just been blessed with a killer new tool to keep track of the miles and rack up the smiles.
[Image: An example of how employees can track their daily commutes on the Goose. Simply drag the appropriate icon from the bottom of the screen to the date (either AM or PM), then choose the distance of your trip and how many people (if any) you rode in with.]