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    Mālama Honua: Hōkūleʻa’s Voyage of Hope

    By Jennifer Allen

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    “He waʻa he moku, he moku he waʻa,” is a Hawaiian proverb, meaning, “The canoe is an island, the island is a canoe.”  

    Centuries ago, Polynesian voyaging canoes were tools for survival, enabling islanders to find food and settle new lands. Life on the canoe was a microcosm of life on land. Everyone needed to care for one another and for the canoe in order to survive. The clearest modern-day expression of this truth is the Hawaiian double-hulled sailing canoe, Hōkūleʻa.

    Hōkūleʻa is sailed without modern instruments, using only the sun, moon, swells, birds, winds, and stars as natural guides. Her practice is one of pure sustainability, her mission, fully inspired. Since launching from Hilo in May 2014, Hōkūleʻa has crossed three oceans, four seas and eleven time zones—stopping in over fifty ports to connect with communities who care for the health of the oceans and our shared island, Earth. This worldwide voyage is known as Mālama Honua—to care for earth.

    Above: Sailing for over forty years now, Hōkūleʻa has ignited a sailing canoe renaissance in island communities throughout Polynesia. Photo: John Bilderback    

    Continue reading "Mālama Honua: Hōkūleʻa’s Voyage of Hope" »

    We Can Be Both: Mothers at Work

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    Every day in America, women return to work after the birth of a child to find an unsupportive environment lacking on-site child care, lactation programs and paid medical leave. No wonder there is an alarming lack of women in positions of leadership, board rooms and public office. Women will never be able to effectively “lean in” without the proper economic, social and community support for the most critical work of all: raising the next generation. 

    Above: Taking a break from child care to hang out with mom. Patagonia HQ. Photo: Kyle Sparks

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    “Real Life” Science

    By Dylan Tomine

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    Both of my kids love their science classes in school, and Skyla often mentions wanting to be a marine biologist when she grows up. So when the field biologists from the Wild Fish Conservancy invited us to participate in some beach-seine sampling, as part of their project to assess juvenile salmon habitat around Puget Sound, we jumped at the opportunity.

    These guys were incredibly friendly and patient with the kids, happy to explain each process as they captured individual fish, measured and recorded them without harm, then placed them into another bucket for release once the netting was done. A great lesson in how science works in the field and the importance of consistent methodology.

    Above: Frank Staller, field technician for the Wild Fish Conservancy, explains the sampling process to Skyla and Weston. Puget Sound, Washington. Photo: Dylan Tomine  

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    Terry Tempest Williams and our New Book: Patagonia Tools for Grassroots Activists

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    For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools’ best wisdom and advice into a book, Patagonia Tools for Grassroots Activists: Best Practices for Success in the Environmental Movement, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies.

    Above: Pages 208-209 feature Giovanni Jance photos of ghost deer at the Seneca Army Base and the beginning of a story by Terry Tempest Williams entitled “Ghost Deer.” Photo: Tim Davis

    Throughout Tools for Grassroots Activists are inspirational thoughts from acclaimed activists, such as Bill McKibben, Dave Foreman, Annie Leonard, Terry Tempest Williams and Brock Evans. To celebrate the release of the book, we’re sharing audio clips from the keynote speeches these activists gave at past Patagonia Tools Conferences. Today we’ll hear from Terry Tempest Williams. 

    Continue reading "Terry Tempest Williams and our New Book: Patagonia Tools for Grassroots Activists" »

    Bill McKibben and our New Book: Patagonia Tools for Grassroots Activists

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    For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools’ best wisdom and advice into a book, Patagonia Tools for Grassroots Activists: Best Practices for Success in the Environmental Movement, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies.

    Above: Pages 52-53 of our new book feature a Robert Van Waarden photo of a climate change protest in 2009 and the beginning of an essay by Bill McKibben entitled “Leaderless.” Photo: Tim Davis

    Throughout Tools for Grassroots Activists are inspirational thoughts from acclaimed activists, such as Bill McKibben, Dave Foreman, Annie Leonard, Terry Tempest Williams and Brock Evans. Leading up to the release of the book, we’re sharing audio clips from the keynote speeches these activists gave at past Patagonia Tools Conferences. Today we’ll hear from Bill McKibben. 

    Continue reading "Bill McKibben and our New Book: Patagonia Tools for Grassroots Activists" »

    Dave Foreman and our New Book: Patagonia Tools for Grassroots Activists

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    For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools’ best wisdom and advice into a book, Patagonia Tools for Grassroots Activists: Best Practices for Success in the Environmental Movement, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies.

    Above: Pages 232-233 feature a Tim Davis photo of a gray wolf at the Lockwood Animal Rescue Center and the beginning of a story by Dave Foreman entitled “The Dancing Planet.” Photo: Tim Davis

    Throughout Tools for Grassroots Activists are inspirational thoughts from acclaimed activists, such as Bill McKibben, Dave Foreman, Annie Leonard, Terry Tempest Williams and Brock Evans. Leading up to the release of the book, we’re sharing audio clips from the keynote speeches these activists gave at past Patagonia Tools Conferences. Today we’ll hear from Dave Foreman. 

    Continue reading "Dave Foreman and our New Book: Patagonia Tools for Grassroots Activists" »

    Annie Leonard and our New Book: Patagonia Tools for Grassroots Activists

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    For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools’ best wisdom and advice into a book, Patagonia Tools for Grassroots Activists: Best Practices for Success in the Environmental Movement, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies.

    Above: Pages 28-29 feature a Greenpeace activist parachuting off a Gavin Power Plant smokestack (photo by John Myer) and the beginning of a story by Annie Leonard entitled “Taking Our Work to the Next Level.” Photo: Tim Davis 

    Throughout Tools for Grassroots Activists are inspirational thoughts from acclaimed activists, such as Bill McKibben, Dave Foreman, Annie Leonard, Terry Tempest Williams and Brock Evans. Leading up to the release of the book, we’re sharing audio clips from the keynote speeches these activists gave at past Patagonia Tools Conferences. Today we’ll hear from Annie Leonard. 

    Continue reading "Annie Leonard and our New Book: Patagonia Tools for Grassroots Activists" »

    Brock Evans and our New Book: Patagonia Tools for Grassroots Activists

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    For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools’ best wisdom and advice into a book, Patagonia Tools for Grassroots Activists: Best Practices for Success in the Environmental Movement, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies.

    Above: Pages 8-9 of our new book feature a Galen Rowell photo of Mono Lake and the beginning of a story by Brock Evans entitled “Keepers of the Door.” Photo: Tim Davis  

    Throughout Tools for Grassroots Activists are inspirational thoughts from acclaimed activists, such as Bill McKibben, Dave Foreman, Annie Leonard, Terry Tempest Williams and Brock Evans. Starting today, and leading up to the release of the book, we’re sharing audio clips from the keynote speeches these activists gave at past Patagonia Tools Conferences. Kicking off the series is Brock Evans. 

    Continue reading "Brock Evans and our New Book: Patagonia Tools for Grassroots Activists" »

    Rainforest Relief – Why Patagonia SoHo employees scaled Coney Island to save the Amazon

    By Yasha Wallin

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    In 1998 the Yankees swept their 24th World Series, Vice President Al Gore symbol­ically signed the Kyoto Protocol and two Stanford Ph.D. candidates established a little company called Google. It was also the year former Patagonia SoHo employees Aaron Petz and Teal Akeret, along with three other young activists, scaled the 250-foot Parachute Jump tower in Coney Island. Their goal? To hang a banner that read “NYC Parks Dept. Stop Killing Rainforest for Boardwalks & Benches.” It would go down as a highly effective grassroots operation to speak out for the Brazilian rainforest.


    Cover_3-70Editor’s note: Today we’re happy to share an excerpt from
    Living & Breathing: 20 Years of Patagonia in New York City, a commemorative book about our double-decade relationship with the Big Apple. Grab a printed copy at one of our four NYC stores or check out the digital version at the end of this post.

    Continue reading "Rainforest Relief – Why Patagonia SoHo employees scaled Coney Island to save the Amazon" »

    Effervescent Lunacy in Las Vegas

    Words and photos by Greta Hyland

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    The irony was not lost on me as I sat crossed legged in Las Vegas at a youth soccer tournament reading, The Solace of Open Spaces, by Gretel Ehrlich. The sound of traffic from the freeway merged with referees’ whistles and yelling coaches. I looked through the mountain of casinos hovering just beyond the concrete straps stretched in front of me at the expansive landscape beyond. Even with all the noise and obstacles it was still hauntingly alluring and drew my sight through the cityscape as though it were a ghost.

    I marveled at how even a city like Las Vegas could resemble a little island lost out at sea, so surrounded by space it is. It’s a common view in the American West but something you don’t notice as much in a city like Las Vegas. Somehow opening this particular book, in the midst of this particular city, made Las Vegas appealing in a way it had never been before.

    Continue reading "Effervescent Lunacy in Las Vegas" »

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