We would like to invite you to be among the first to watch Worn Wear, a new film from Keith, Lauren, Chris, and Dan Malloy.
Worn Wear is an exploration of quality – in the things we own and the lives we live. This short film takes you to an off-the-grid surf camp in Baja, Mexico; a family's maple syrup harvest in Contoocook, New Hampshire; an organic farm in Ojai, California; and into the lives of a champion skier, a National Geographic photographer, and a legendary alpinist. It also features exclusive interviews with Patagonia founder Yvon Chouinard.
Released as an antidote to the Black Friday and Cyber Monday shopping frenzy, Worn Wear is an invitation to celebrate the stuff you already own.
[Video: Worn Wear - a Film About the Stories We Wear]
Continue reading "Worn Wear – a Film About the Stories We Wear " »
By Annie Leonard, The Story of Stuff Project
In 1968, high jumper Dick Fosbury set an Olympics record by rejecting the standard "straddling" technique – one leg, then the other – in favor of flinging his whole body up and over the bar, head first and backwards. At first track and field officials tried to ban the awkward move dubbed the Fosbury Flop, but it was so effective that soon almost all high jumpers used it, as they still do today. The Flop was not a transactional solution aimed at tweaking the conventional way of doing things, but a transformational solution that changed how the game was played.
To make changes on the scale needed to address the severity of today’s environmental, economic and social crises, we have to change the rules of the game on three levels: in our governments, in our businesses and in our communities. Our communities are a good place to start: They're close to home; the solutions are usually easier to achieve than trying to make change at the international, national or even state levels; and the emotional and social rewards are more immediate.
Continue reading "Solutions Series, Part 2: Solutions in Our Communities" »
Today's advertisement appearing in The New York Times:
It's Fashion Week, when the design world turns its attention to what's new. We'd like to point out something better: what lasts. While we're proud of the quality and performance of Patagonia clothes, every new thing we make – everything anyone makes – costs nature more than we now know how to repay.
Continue reading ""Better Than New" - Fashion Week, The New York Times, Worn Wear & Patagonia's Common Threads Partnership" »
By Yvon Chouinard
“In wildness is the preservation of the world.” – Thoreau
This year, Patagonia will be 40 years old. There is much to celebrate on this anniversary, but what I am proudest of is the support we’ve given the people who do the real work to save wildness: grassroots activists.
I’m not an activist. I don’t really have the guts to be on the front lines. But I have supported activists ever since a young man gave a slide show in 1972 at a city council meeting in Ventura. What was proposed was an extension of utilities, roads and urban services across the Ventura River to support a planned freeway-related commercial development on the western floodplain near the river’s mouth. A lot of scientists got up to speak in support of the project. They said it wouldn’t hurt the river because it was already “dead.” Mark Capelli, who was a young graduate student and called himself “Friends of the Ventura River,” then gave a slide show showing all the life that was still in the river: eels, birds, raccoons. He pointed out there were still 50 steelhead showing up each year to migrate upstream. That brought the house down. The project was eventually stopped. He showed me what one person can do. He gave me hope. We gave him desk space.
[Above: After 40 years, we still follow an early vision to protect wilderness for the sake of wilderness. Lost Arrow Spire, Yosemite Valley, California. Photo: Glen Denny]
Continue reading "Working for Wildness – Patagonia Environmental Initiatives 2013" »
By Ethan Stewart
Even the most tender-footed outdoor enthusiasts amongst us are familiar with the scenario. You are walking back to camp from a quick creek swim, or perhaps making your way home after a day spent chasing the hollow insides of pitching lumps of salt water, and your trusty flip-flops decide to blow out. Maybe the strap pulls out or tears or your big toe finally busts through the sole. Either way, your beloved slaps are toasted and now destined for the trash can, their fate all but sealed by the very material they are made from – non-biodegradable waste taking up space forever in a landfill or, even worse, the very ocean you just spent your afternoon playing in.
Certainly, creative upcyclying (hello handplane or doorstop or fly swatter) can work to delay such a conclusion to the life of a pair of flip-flops but, eventually, a final trip to the dump is unavoidable for essentially anything (be it footwear or otherwise) made out of popular petro-chemical based materials like rubber, foam, ethylene-vinyl acetate (EVA) or polyurethane (PU). Unfortunately, even in this great age of ever-improving recycling technology, this less-than-ideal end game endures our children and our children’s children are all on the hook to pay the bill.
Today, thanks to the folks from PLUSfoam, a small upstart company based in Newport Beach, California, this story is being rewritten with a markedly happier and eco-friendly outcome.
[Above: The Men's Reflip Chip, and Women's Reflip Chip (not shown), feature a PLUSfoam recycled footbed that's 100% recyclable at the end of its useful life. Photo: Patagonia.com]
Continue reading "Re-Imagining Rubber – PLUSfoam’s Flip-Flop Recycling Revolution " »
By Annie Leonard, The Story of Stuff Project
Once upon a time in a riverside village, a woman noticed a shocking sight: a drowning baby, crying its lungs out, being washed downriver. She rushed to save it, rescuing the baby just before it went over the falls at the edge of town.
The next day there were two babies in the river; the day after, three more, then four. With the help of her neighbors, the woman saved them, too. When babies kept washing downstream, the village banded together, setting up a 24-hour rescue watch. Still the babies kept coming. So the community installed an elaborate alarm system and strung safety nets across the river but was still overwhelmed trying to save them the babies.
Continue reading "Solutions Series, Part 1: The Babies in the River" »
Mark Sensenbach perches on a stool, back slightly hunched, eyes down, brows narrowed in concentration. His hands, toughened by mountains and work, maneuver the rubber sole of a climbing shoe against a sanding wheel.
His movements made smooth by practice, Mark runs the shoe back and forth, rotates and repeats. He draws it away from the wheel for a moment and thumbs around the edges of the shoe, feeling for imperfections. There must have been a few, because the shoe goes back to the wheel once again.
Mark looks up and smiles. “That’s pretty much how it goes in here,” he says, gesturing around his workshop.
Continue reading "The Art of the Resole" »
By Annie Leonard
Long before we were labeled treehuggers, before environmentalist
, people with a passion for the Earth were commonly called nature lovers. What better time than February to re-embrace the term? If there's one thing the Common Threads community has in common, it's a devotion to hiking, skiing, climbing, surfing, fishing and other outdoor sports that bring us into loving contact with our beautiful yet fragile planet.
But with all due respect to the Beatles
, love is not all you need. And to turn around Edward Abbey's
well-known advice to activists, it is not enough to love the land, it is even more important to fight for it.
Continue reading "Love" »
by Annie Leonard
If you ask people what they’re most thankful for in life, three things nearly always come out on top. Not their car (even if it’s a hybrid), their shiny new ultrathin laptop or a 700-fill-power goose down ski jacket. Surveys consistently find we’re most thankful for friends and loved ones, good health and the wonders of nature. What’s more, clinical studies show that gratitude is good for us. Grateful people are happier, less depressed, less stressed, more satisfied with their lives and better able to cope with problems. Being thankful even helps us sleep better.
It’s a good time, then, to ask: Why don’t we walk the talk?
Continue reading "Being Thankful" »
by Annie Leonard
Recycling has come a long way, but has a long way to go. Sorting our paper, cans and bottles has become second nature for good green-leaning citizens, and many communities have expanded curbside recycling programs to include food and other compostables. But nationwide, Americans only recycle about a third of the 250 million tons of municipal solid waste we produce every year.
That’s right: even though “recycling” has been a household word for decades now, two-thirds of our waste still goes to the dump or incinerator. Obviously we have to do better, but how much better can we do? Can we cut it to 50 percent? Twenty percent? How about aiming for zero?
Continue reading "Getting to Zero" »