The Cleanest Line

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    Solutions Series, Part 2: Solutions in Our Communities

    By Annie Leonard, The Story of Stuff Project

    Annie_bio_photoIn 1968, high jumper Dick Fosbury set an Olympics record by rejecting the standard "straddling" technique – one leg, then the other – in favor of flinging his whole body up and over the bar, head first and backwards. At first track and field officials tried to ban the awkward move dubbed the Fosbury Flop, but it was so effective that soon almost all high jumpers used it, as they still do today. The Flop was not a transactional solution aimed at tweaking the conventional way of doing things, but a transformational solution that changed how the game was played.

    To make changes on the scale needed to address the severity of today’s environmental, economic and social crises, we have to change the rules of the game on three levels: in our governments, in our businesses and in our communities. Our communities are a good place to start: They're close to home; the solutions are usually easier to achieve than trying to make change at the international, national or even state levels; and the emotional and social rewards are more immediate.

    Continue reading "Solutions Series, Part 2: Solutions in Our Communities" »

    Highlights from Patagonia’s “Our Common Waters” Environmental Campaign 2011-2013

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    Over the past two years, Patagonia’s major environmental campaign has been Our Common Waters (OCW). The campaign influenced Patagonia’s impact on water and brought awareness to one simple fact: the more water people use, the less there is for everything else.

    We’re moving out of this campaign, and into our next one. The Responsible Economy will start in September.

    Before we leave Our Common Waters, we want to highlight some successes in the campaign, and thank some of our key partners for their ongoing efforts.

    Our Common Waters focused on water scarcity, broken rivers and pollution, as well as Patagonia’s use of water as a company. At the end of this post, you'll find the environmental groups we worked with on each of these issues.

    [Above: Instructions for removal. Matilija Dam, Ventura County, California. Photo: Matt Stoecker]

    Continue reading "Highlights from Patagonia’s “Our Common Waters” Environmental Campaign 2011-2013 " »

    preOCCUPATIONS - A Short Film Series About People Who Do What They Love for a Living

    By Chris Malloy



    I’ve always noticed that people who have “dream jobs” are too preoccupied with their passions to realize they even have an occupation. That’s were our little film series preOCCUPATIONS comes from. All of the characters we spent time with were very different, but they share one common characteristic: they are driven by the love for what they do, not the size of their paycheck.

    The team behind this project includes young filmmakers and musicians who, like the subjects, are making a run at figuring out how to do what they love for a living. We hope you enjoy this series, but even more so, we hope these characters inspire you to find your passion and run with it.

    Chris Malloy is a Patagonia ambassador and the director of preOCCUPATIONS. You can see more of his work at Woodshed Films.

    Among Giants – A Film About Making Change in the World

    By Rainhouse Cinema

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    In late May, Rainhouse Cinema released the short documentary Among Giants on Vimeo. The film tells the story of an environmental activist, “Farmer,” who tree-sits to protect a grove of old-growth redwood trees in northern California from clearcutting. Prior to its online release, the film played on PBS stations, Outside Television, and film festivals around the world.

    Already three years into the tree-sit when filming began, Among Giants blends immersive cinematography with intimate personal reflection to create a vivid picture of life in the trees and the unwavering dedication of these activists.

    [Above: Farmer at home in the canopy. Photo: Ben Mullinkosson. Hit the jump to watch Among Giants in its entirety.]

    Continue reading "Among Giants – A Film About Making Change in the World" »

    Working for Wildness – Patagonia Environmental Initiatives 2013

    By Yvon Chouinard

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    “In wildness is the preservation of the world.” – Thoreau

    This year, Patagonia will be 40 years old. There is much to celebrate on this anniversary, but what I am proudest of is the support we’ve given the people who do the real work to save wildness: grassroots activists.

    I’m not an activist. I don’t really have the guts to be on the front lines. But I have supported activists ever since a young man gave a slide show in 1972 at a city council meeting in Ventura. What was proposed was an extension of utilities, roads and urban services across the Ventura River to support a planned freeway-related commercial development on the western floodplain near the river’s mouth. A lot of scientists got up to speak in support of the project. They said it wouldn’t hurt the river because it was already “dead.” Mark Capelli, who was a young graduate student and called himself “Friends of the Ventura River,” then gave a slide show showing all the life that was still in the river: eels, birds, raccoons. He pointed out there were still 50 steelhead showing up each year to migrate upstream. That brought the house down. The project was eventually stopped. He showed me what one person can do. He gave me hope. We gave him desk space.

    [Above: After 40 years, we still follow an early vision to protect wilderness for the sake of wilderness. Lost Arrow Spire, Yosemite Valley, California. Photo: Glen Denny]

    Continue reading "Working for Wildness – Patagonia Environmental Initiatives 2013" »

    Keeping Our Waters Swimmable – Bioswale Project at Patagonia HQ and Swimmable California Day

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    Over the past couple of years, and recently through the Our Common Waters campaign, Patagonia has focused our attention on one of the more challenging water pollution issues: stormwater runoff. When rainfall hits an impermeable surface – such as a parking lot, roof or sidewalk – it runs off, carrying with it all sorts of unsavory stuff: trash, animal waste, oil, gasoline, detergents, pesticides, chemical residues, and heavy metals like copper and lead. Basically, everything on the surface is washed away. This stormwater runoff flows to the lowest point in the area which is usually a storm drain. And from there it flows into a channel, a creek or river, and in coastal areas directly into the ocean without being filtered or cleaned.

    Polluted runoff is the number one source of contamination to California waters. Contamination from polluted runoff at Southern California beaches sickens approximately one million swimmers every year. Here in Ventura, where our headquarters are located, swimmers and surfers are strongly advised to stay out of the ocean for 72 hours after it rains. And polluted runoff to the coast threatens California’s $40 billion ocean-based economy. California Coastkeeper Alliance is partnering with businesses like Patagonia to get the word out about these serious health and economic impacts and tackle polluted runoff.

    This is our ocean, our coast, and our local rivers and streams. It matters to us what’s going in our waters.

    [Above: Patagonia’s Ventura, California headquarters front entrance. This walkway runs over a newly constructed bioswale that filters runoff from our parking lots. Photo: Jeff Johnson]

    Continue reading "Keeping Our Waters Swimmable – Bioswale Project at Patagonia HQ and Swimmable California Day" »

    DamNation – 80,000 Dams, 51 Interviews and One Film

    By Katie Klingsporn

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    In July of 2011, Felt Soul Media filmmakers, Ben Knight and Travis Rummel, packed camera gear, computers and a few changes of clothing into a borrowed Sportsmobile van, braced themselves for a whole lot of time together and hit the road.
     
    It was the beginning of a 9,000-mile journey across the U.S. and beyond to research, chronicle and wrap their heads around a growing movement to tear down obsolete dams.

    [Above: Co-director Travis Rummel in the field during the filming of DamNation. All photos courtesy of DamNation]

    Continue reading "DamNation – 80,000 Dams, 51 Interviews and One Film" »

    The Infamous Stringdusters Open 2013 American Rivers Tour at Outdoor Retailer Summer Market

    By The Infamous Stringdusters & American Rivers



    Having just been dusted at the Telluride Bluegrass Festival, I couldn't be more excited to hear about this tour in support of American Rivers. Check out the press release and tour dates below; you don't want to miss this band. Video: The Infamous Stringdusters
     
     
    Grammy-nominated bluegrass outfit The Infamous Stringdusters are getting set to embark on their 2013 American Rivers Tour, an epic summer music adventure stopping through, and winding down, some of America’s wildest and most beloved rivers and surrounding communities. For the journey, The Infamous Stringdusters are partnering with the nation’s leading river conservation organization, American Rivers – currently celebrating its 40th anniversary – to raise money and awareness for protecting and restoring rivers and clean water nationwide.

    Continue reading "The Infamous Stringdusters Open 2013 American Rivers Tour at Outdoor Retailer Summer Market" »

    Fracking In Our Backyard

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    Through our current campaign, Our Common Waters, and with exposure to increased oil and gas development near our homes and communities, we have grown concerned about hydraulic fracturing (commonly called "fracking") and its impact on water, air, soil, wildlife habitat, and human health. Over 90% of oil and gas wells in the U.S. use fracking to aid in extraction, and many fracking fluids and chemicals are known toxins for humans and wildlife.

    For decades, natural gas (methane) deposits were tapped by single wells drilled vertically over large, free-flowing pockets of gas. Then came fracking, a water- and chemical-intensive method that promised the profitable extraction of natural gas trapped in shale.

    [Above: A natural gas fracking site in Erie, Colorado across the field from an elemetary school. Photo: Topher Donahue]

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    Solutions Series, Part 1: The Babies in the River

    By Annie Leonard, The Story of Stuff Project

    Annie_leonardOnce upon a time in a riverside village, a woman noticed a shocking sight: a drowning baby, crying its lungs out, being washed downriver. She rushed to save it, rescuing the baby just before it went over the falls at the edge of town.

    The next day there were two babies in the river; the day after, three more, then four. With the help of her neighbors, the woman saved them, too. When babies kept washing downstream, the village banded together, setting up a 24-hour rescue watch. Still the babies kept coming. So the community installed an elaborate alarm system and strung safety nets across the river but was still overwhelmed trying to save them the babies.

    Continue reading "Solutions Series, Part 1: The Babies in the River" »

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