By Annie Leonard, The Story of Stuff Project
In 1968, high jumper Dick Fosbury set an Olympics record by rejecting the standard "straddling" technique – one leg, then the other – in favor of flinging his whole body up and over the bar, head first and backwards. At first track and field officials tried to ban the awkward move dubbed the Fosbury Flop, but it was so effective that soon almost all high jumpers used it, as they still do today. The Flop was not a transactional solution aimed at tweaking the conventional way of doing things, but a transformational solution that changed how the game was played.
To make changes on the scale needed to address the severity of today’s environmental, economic and social crises, we have to change the rules of the game on three levels: in our governments, in our businesses and in our communities. Our communities are a good place to start: They're close to home; the solutions are usually easier to achieve than trying to make change at the international, national or even state levels; and the emotional and social rewards are more immediate.