The Cleanest Line

Weblog for the employees, friends and customers of the outdoor clothing company Patagonia. Visit to see what we do.

RSS Feed




    The Fisherman’s Son – My vision for Punta de Lobos

    By Ramón Navarro


    When I was growing up I wanted to help my dad, and be exactly like him: a fisherman. Then a couple of guys blew into town with surfboards and wetsuits and I said, "Wow, this is amazing," and then I wanted to learn to surf more than anything in the world.

    So I learned to surf and started to travel the world, but I figured out pretty fast that the best place to surf was right at home. We have big waves, small waves and the traditional fishing culture I love. Nothing could be better.

    While traveling, I saw many similar coasts around the world that had been polluted or were scarred forever by out-of-control developers. I saw places that were pristine before, but had already been ruined. I realized the coast that I loved so much was also under threat—from pulp mills, sewage pipelines, dams and senseless development.

    Above: Ramón and his dad, Alejandro, organize their gear. Photo: Jeff Johnson

    Continue reading "The Fisherman’s Son – My vision for Punta de Lobos" »

    DamNation Petition Delivery to the White House – Washington state residents please take action

    On Wednesday, January 28, a small team representing activists, moviegoers, customers and the entire Patagonia family delivered a petition containing more than 70,000 signatures—the online petition and postcards combined—to President Obama and his top environmental advisers. Created in conjunction with the release of DamNation, the petition brought together activist voices from all 50 United States and 60 countries around the world asking President Obama to crack down on deadbeat dams—starting by finding a path to remove four harmful dams on one of the nation’s most important salmon rivers, the lower Snake, and begin the biggest watershed restoration project in history.

    Above: DamNation Petition Delivery to the White House. Video: Patagonia

    Continue reading "DamNation Petition Delivery to the White House – Washington state residents please take action" »

    Protect Bears Ears – Mutton Stew, Fry Bread and the Anatomy of a Public Lands Movement

    By Willie Grayeyes


    My friend Leonard Lee works in the oil industry across San Juan County, Utah, both on and off the Navajo Nation. He oversees oil and gas wells and the crews who work them.

    So it may surprise you that Leonard is also the Vice-Chairman of a Native American organization that intends to protect 1.9 million acres of land as a national conservation area or national monument in San Juan County, Utah.

    The Bears Ears proposal was developed by Diné leaders like Leonard who were asked by U.S. Senator Bennett in 2010 if they had an opinion on public lands management. Never having been asked before, Navajo elders began telling stories. Hunters, gatherers and medicine men worked with conservation scientists to draw culturally important and sacred places onto maps. At the same time, spiritual leaders took their long-buried hopes and offered them to the winds as prayers for a place we call Bears Ears.

    Above: Cedar Mesa is one area that would be protected by the Bears Ears proposal. Photo: Josh Ewing

    Continue reading "Protect Bears Ears – Mutton Stew, Fry Bread and the Anatomy of a Public Lands Movement" »

    Mile for Mile, Part 2 – The Run

    By Jeff Browning

    How do you tell the story of 106 miles in two days in a short and concise manner? It’s nearly impossible—similar to trying to restore an ecosystem and build a national park. So many little steps, so many little stories.

    Our route would take us through the new Patagonia Park. Starting north in the town of Chile Chico on the edge of the nearly 400,000-acre Jeinimeni Reserve, dropping into Valle Chacabuco on day one. Day two would take us through Valle Chacabuco to the Park’s headquarters, up and over Cerro Tamanguito and into the southern beech forests of Tamango National Reserve to end in the small village of Cochrane on the western edge of Lago Cochrane.

    Above: Mile for Mile: A Film About Trail Running and Conservation in Patagonia. Video: Rios Libres and Patagonia 

    Continue reading "Mile for Mile, Part 2 – The Run" »

    Green: The Old Red

    Words and photos by Michael Kew



    By dawn, the damage was done—downed trees, flooding, thousands without power. The swell was huge and ripped apart by 70 mph gusts.

    A surf day? No.

    None of those for a while.

    Late that afternoon I sat on the couch and read “The Super Trees,” a feature in the October 2009 issue of National Geographic. It detailed Mike Fay’s and Lindsey Holm’s Redwood Transect, a yearlong, 1,800-mile, south-to-north hike through California’s coast redwood forests. Flanking their route, they’d found the world’s southernmost grove at Villa Creek in Big Sur; near the article’s end, one line struck me: “On the last day of their transect, as they hunted for the northernmost redwood near Oregon’s Chetco River….”

    Wait—I lived on the banks of the Chetco. And coast redwood is Oregon’s rarest type of forest.

    Continue reading "Green: The Old Red" »

    Dirtbag Diaries Podcast: The Threshold Moment

    By Fitz & Becca Cahall


    When Kevin Fedarko stepped through the door of the O.A.R.S. boathouse in Flagstaff, Arizona, he didn’t realize he had crossed a figurative threshold as well as a literal one. Kevin had planned on rafting the Grand Canyon for a wilderness medicine course. Then, he planned to go back to his life as a successful freelance writer. But what he saw in that warehouse and in that first week on the Colorado River left him desperate to find a way to keep coming back. Kevin spent the next smelly, humiliating, beautiful and life-altering decade of his life developing a relationship with the Grand Canyon, writing about the Grand Canyon, and, ultimately, fighting to protect it.

    To learn more about the current threats to the Grand Canyon and how you can help, visit Save the Confluence and Grand Canyon Trust.

    Brendan Leonard wrote and narrated this episode. You can find more of his work at


    Listen to "The Threshold Moment" by The Dirtbag Diaries on Soundcloud.


    Visit for links to past episodes, music credits and to pledge your support. You can subscribe to the podcast via iTunes, SoundCloud, Stitcher and DoggCatcher, or connect with the Dirtbag Diaries community on Facebook and Twitter. The Dirtbag Diaries is a Duct Tape Then Beer production. Graphic by Walker Cahall.

    Have a great weekend everybody.

    Deep Time in Nevada – A proposal for a Basin and Range National Monument

    By Ron Hunter, Patagonia Environmental Activism Manager


    In John McPhee’s book, Basin and Range, he talks about time, deep time, in the sense that it is a silent world of austere beauty, of hundreds of discrete high mountain ranges that are green with junipers and often white with snow. The terrain becomes the setting for a lyrical evocation of the science of geology, with important digressions into the plate-tectonics revolution and the history of the geologic time scale. McPhee goes on to say, “If you free yourself from the conventional reaction to a quantity like a million years, you free yourself a bit from the boundaries of human time. And then, in a way you do.”

    I’ve explored the Great Basin for the last 20 years and like nothing better than to poke around the remote places in Nevada, exploring both the natural and historic wonders of the state. When you want to get away from everyone on a holiday weekend, you don’t go into the Sierra Nevada, you wander around in the Great Basin, and more times than not, the only things you share the country with are a few cattle, mule deer, jackrabbits, and howling coyotes. McPhee had it right, there’s a timelessness to the place, somewhere that you can let your hair down and if you’re lucky, soak in a hot springs while counting shooting stars.

    Above: Beholding volcanic chaos in Basin and Range, Nevada. Photo: Tyler Roemer

    Continue reading "Deep Time in Nevada – A proposal for a Basin and Range National Monument" »

    Save the Chuitna – Watch the trailer and join the fight against coal mining on salmon streams

    By Paul Moinester

    There is something intensely visceral and awe-inspiring about the Chuitna Watershed. Deep pools teeming with wild Pacific salmon pervade the vast landscape. Oversized tracks from grizzlies and moose are omnipresent, creating an eerie feeling as you navigate through fields of fireweed. And the spirit of the native Tyonek people, who have called this land home for millennia, resonates with every flight of an eagle and leap of a salmon.

    For the media team privileged to visit this remote Alaskan paradise, the harsh reality that we were experiencing a wilderness slated for destruction proved incomprehensible. Even still, it seems unfathomable that the river we waded could soon be bulldozed to make way for one of the United States’ largest open-pit coal mines and Alaska’s largest coal export terminal.

    Above: Chuitna - More Than Salmon On The Line (Trailer). Video: Trip Jennings and Save the Chuitna.

    Continue reading "Save the Chuitna – Watch the trailer and join the fight against coal mining on salmon streams" »

    In the Land of the Misty Giants – Patagonia Vancouver celebrates grand opening with ‘zine and party

    By Danielle Egge


    Until recently, our beautiful northern neighbor has gone underserved by the company. Though we’ve fought countless environmental battles in Canada and funded projects such as Groundswell, our brand brick-and-mortar presence has been minimal at best. Gallantly, Patagonia Toronto has held down the fort for us amidst all of the tuques and the, “ehs?”

    This is why we are beside ourselves with stoke to announce that Patagonia now has a second store in Canada! The store is located in Vancouver, British Columbia and sits on the corner of West 4th and Maple, in the heart of Kitsilano, a cozy, walkable neighborhood that’s bustling with folks drinking good coffee and riding cool bikes. While the store can’t boast Cardiff’s ocean views, it is just up the hill from Vancouver’s most popular local beach.

    Continue reading "In the Land of the Misty Giants – Patagonia Vancouver celebrates grand opening with ‘zine and party" »

    Xboundary – Defending Alaska & British Columbia salmon rivers from open-pit mining

    By Ryan Peterson & Travis Rummel 

    An open-pit mining boom is underway in northern British Columbia, Canada. The massive size and location of the mines—at the headwaters of major salmon rivers that flow across the border into Alaska—has Alaskans concerned over pollution risks posed to their multi-billion dollar fishing and tourism industries. These concerns were heightened with the August 4, 2014 catastrophic tailings dam failure at nearby Mount Polley Mine in B.C.’s Fraser River watershed.

    Last summer, as part of production for Xboundary, we completed a 100-mile transect of the Unuk River watershed. What follows is an excerpt and action alert from an interview we did with Trout Unlimited Alaska after the trip, who, along with Patagonia, sponsored our project.

    Video: Xboundary a salmon film by Ryan Peterson.

    Continue reading "Xboundary – Defending Alaska & British Columbia salmon rivers from open-pit mining" »

    One Percent for the Planet
    © 2014 Patagonia, Inc.