The Cleanest Line

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    Why I’m Joining the People’s Climate March

    By Rose Marcario, CEO, Patagonia

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    It is the work of this generation to make clear we reject the status quo—a race toward the destruction of our planet and the wild places we play in and love. We cannot sit idly by while large special interests destroy the planet for profit without regard for our children and grandchildren.

    We have to keep the pressure on. That means being loud and visible in the streets, in town halls and our capitals, and most important, in our elections—voting for candidates who understand we are facing a climate crisis. It means protecting local surf breaks, rivers, grasslands, mountains—and supporting sustainable agriculture. We have to take personal responsibility, and that means consuming less and leading simpler, more examined lives.  

    The People’s Climate March in New York City on Sunday, September 21 is a chance to make a big statement about the future of our planet. At Patagonia, we’ve decided that all four of our stores in NYC will remain closed until 3 p.m. that day so our employees will have the option to take part. And I’m looking forward to joining them.

    Continue reading "Why I’m Joining the People’s Climate March" »

    FORCE – A seven-city film tour with Patagonia climber and photographer Mikey Schaefer

    By Fitz Cahall

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    I’m a homebody. My friend Mikey Schaefer is not. I made a conscious choice to develop a lifelong relationship with my local ranges and the urban environment right out my front door. A climber and photographer by trade, Mikey travels the world and he, much like I did, found a landscape that left its mark on him. It was 15,000 miles away, but, hey, when a place speaks to you, you listen.

    “Patagonia chose me, as much as I chose Patagonia,” Mikey will tell you if you ask. I’d say the same thing about the Sierra and the Cascades.

    Since his first trip as a 21-year-old to this fabled land of wind and granite (and more wind), Mikey has made Patagonia a part of his life. Every November or December, Mikey uproots his life and migrates to the South American summer and the hamlet of El Chalten where the staggering granite spires of Cerro Torre and Fitz Roy loom in the backdrop. Over the years, he fulfilled an audacious goal of establishing first ascents on all seven skyline summits of the Fitz Roy Massif. Take a look at that Patagonia logo on your jacket. That skyline is the defining element of Patagonia’s corporate logo. It’s bigger in real life.

    Continue reading "FORCE – A seven-city film tour with Patagonia climber and photographer Mikey Schaefer" »

    Stepping from Sand to Pavement – San Sebastián Surfilm Festibal 2014

    By Tom Doidge-Harrison

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    Travel in all its various guises is at the heart of surfing, so it was appropriate that there was a little of it involved for most of the people—Patagonia or otherwise—at this year’s Surfilm Festibal in San Sebastián, Spain.

    They say that change is good and that exploring new places nourishes the soul, but Nora, my three-year-old daughter wasn’t letting on if it did. Changing time zones with a small child is a test of a parent’s reserves of patience. From her perspective, though, once we were in country and with day time operations revolving around Patagonia’s San Sebastián surf store—a casual glance away from the acres of white sand that make up La Playa de Zuriola—she’d died and gone to bucket and spade excavation heaven. Happy child, happy parents, happy days.

    [Above: The author chats with Otto Flores after a morning surf, just out the door from Patagonia San Sebastián. Later, customers were invited to make their own handplanes with the tools in the foreground. Photo: Mat. Turries / www.nordicsurfersmag.se]

    Continue reading "Stepping from Sand to Pavement – San Sebastián Surfilm Festibal 2014" »

    Dirtbag Diaries Podcast: Live From 5Point, Vol. 7

    By Fitz & Becca Cahall

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    A month ago, we headed south for our annual pilgrimage to the 5Point Film Festival and our live Dirtbag Diaries. Today, we share stories from two women, from two different generations who share a love for rivers. In 2013, Amber Valenti had the opportunity to paddle one of the last great free-flowing rivers in the world—The Amur River. Amber, along with three other women paddlers, documented the river from its remote headwaters in Mongolia to the wide-ribboned channels in Russia. Amber wrote and produced the film, Nobody's River, filled with hilarious antics and the soulful exploration of a new place and oneself.

    Our next guest, Katie Lee (featured in DamNation), was a force to have on stage. Feisty, poignant and ready to tell you what she thinks—Katie is not your typical nonagenarian. Katie started her career as an actress in Hollywood, but soon left it behind after taking her first trip down the Grand Canyon. But it was Glen Canyon that she fell in love with. When it was flooded in 1963, Katie used her voice to write songs and books about the river and the west. And she's still using her voice as an activist for the environment.

    Warning: This episode contains strong language.


    Listen to "Live From 5Point, Vol. 7" by The Dirtbag Diaries on Soundcloud.


    Visit dirtbagdiaries.com for links to past episodes, featured music and to pledge your support. You can subscribe to the podcast via iTunes, RSS, SoundCloud and Stitcher, or connect with the Dirtbag Diaries community on Facebook and Twitter. The Dirtbag Diaries is a Duct Tape Then Beer production.

    [Graphic by Walker Cahall]

    DamNation to Screen in 23 Patagonia Stores Nationwide on June 5, Available Digitally at Vimeo On Demand on June 6

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    Winner – SXSW Audience Choice Award
    Winner – Documentary Award for Environmental Advocacy, DC Environmental Film Festival
    Winner – Mountainfilm Audience Choice Award
    Winner – Best of Festival, 5Point Film Festival

    On Thursday, June 5, Patagonia will present the award-winning, feature length documentary DamNation, in 23 cities nationwide. Free screenings will be hosted at Patagonia Retail Stores and are open to the public. For a full list of nationwide, festival and community screenings, please visit damnationfilm.com.
     
    The following day, June 6, DamNation will be available at Vimeo On Demand for digital viewing. DamNation will be available to rent ($5.99) or buy ($9.99) for viewing on almost any device. As part of our unique collaboration with Vimeo, we curated a number of ecologically minded titles, including DamNation, in the Patagonia Collection on Vimeo On Demand.

    Continue reading "DamNation to Screen in 23 Patagonia Stores Nationwide on June 5, Available Digitally at Vimeo On Demand on June 6" »

    Live Stream: 2014 Gerry Lopez Big Wave Challenge at Mt. Bachelor

    Surf meets snow this Saturday at Mt. Bachelor with the 4th Annual Big Wave Challange. This one-of-a-kind contest – the brainchild of host Gerry Lopez – features a series of huge sweeping banked corners, quarter pipes and spines shaped into wave-like features for a flowing course that brings the surf to the mountain. And you can watch it all right here.

    Live stream: Saturday, April 25, 2014, ~9:30am PT until it ends

    Let Gerry tell you more about the event in the video above and then hit the jump to watch the live stream.

    Continue reading "Live Stream: 2014 Gerry Lopez Big Wave Challenge at Mt. Bachelor" »

    21st Annual Hueco Rock Rodeo Recap & Video

    By Brittany Griffith

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    “Hueco Tanks is the best bouldering in the world,” someone boldly posted on the encyclopedic climbing resource MountainProject.com. The best? Pretty strong words. I’ve been to a lot of famous climbing areas in the world and it was going to take more than a hyperbolic online endorsement to change my reservations (not the kind you need to climb here, alas, but I’ll cover that later).

    As a climber, I had obviously heard about Hueco. There’s no disputing that Hueco stands as an iconic place in American climbing significance. Like Yosemite is to big wall climbing, Smith Rock is to sport climbing, and Indian Creek is to splitter crack climbing, Hueco is to bouldering. And Patagonia’s presence at the 21st annual Hueco Rock Rodeo was the perfect excuse for me to finally make the pilgrimage to the famed bouldering mecca.

    Continue reading "21st Annual Hueco Rock Rodeo Recap & Video" »

    Tying the Room Together - 2014 American Alpine Club Annual Benefit, featuring Yvon Chouinard

    By Kelly Cordes

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    “Holy guacamole,” I mumbled to myself. “There are a lot of ties in this room.” Lots of exquisite dresses, too.

    I was at the recent American Alpine Club Annual Benefit Dinner, which begs the question of place: What was my broke ass doing in a VIP seat, wearing a borrowed bow tie, at a fancy fundraiser?

    It just so happens that I know people who know people who know people. Well, OK, the secret to my magic trick: Patagonia was the title sponsor, Yvon Chouinard the keynote speaker, and the dinner was in Denver – an hour and a half from my cabin in Estes Park.

    I agonized over wardrobe. As a person, I’d planned on jeans and a T-shirt. After all, it shouldn’t matter how you look on the outside. Then again, we have cultural norms, and I didn’t want to disrespect anyone, no matter how silly the norm. Ahhh, the issues that burn.

    [Above: We... are... family... Kelly CordesKate RutherfordSteve HouseLynn HillYvon ChouinardBrittany Griffith and Timmy O'Neill. Photo: Lee Pruitt] 

    Continue reading "Tying the Room Together - 2014 American Alpine Club Annual Benefit, featuring Yvon Chouinard" »

    DamNation to Premiere at SXSW Film 2014 [Updated]

    By Travis, Matt, Ben and Beda

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    10, 9, 8… the DamNation premiere countdown has begun! After three years of planning, researching, shooting and editing, the film is finally complete. And we’re thrilled to announce the world premiere of DamNation will be at South by Southwest (SXSW) in Austin, Texas.

    Update 2/12/14: The world premiere is happening on Monday, March 10, 4:30pm at the Vimeo Theater in the Austin Convention Center. There will be additional screnings on March 11, 13 and 14 in Austin. See SXSW Film for details

    For those unfamiliar with the project:

    This powerful film odyssey across America explores the sea change in our national attitude from pride in big dams as engineering wonders to the growing awareness that our own future is bound to the life and health of our rivers. Dam removal has moved beyond the fictional Monkey Wrench Gang to go mainstream. Where obsolete dams come down, rivers bound back to life, giving salmon and other wild fish the right of return to primeval spawning grounds, after decades without access. DamNation’s majestic cinematography and unexpected discoveries move us through rivers and landscapes altered by dams, but also through a metamorphosis in values, from conquest of the natural world to knowing ourselves as part of nature.

    [Above: Official film poster for DamNation. Click for larger image.]

    Continue reading "DamNation to Premiere at SXSW Film 2014 [Updated]" »

    Weeknights on the Bowery

    By Jeff DiNunzio, photos by Jeff Johnson

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    October 15 was an idyllic autumn evening in the Northeast, cool and clear at the intersection of Bowery and Bleecker. As the sun set, amps and guitars and drum kits and crates of audio gear rolled through the front doors of the old CBGB gallery, awakening the musical spirits still lingering in the iconic venue.

    Throwing shindigs to launch a new Patagonia store in New York City has almost become a ritual. Hell, I’ve been to three in the last two years – one for each Tin Shed location in fall 2011 and just across town at the Meatpacking district last February. The bash on Bowery, however, stood to be the wildest so far.

    Continue reading "Weeknights on the Bowery" »

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