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    21st Annual Hueco Rock Rodeo Recap & Video

    By Brittany Griffith

    Mopboys

    “Hueco Tanks is the best bouldering in the world,” someone boldly posted on the encyclopedic climbing resource MountainProject.com. The best? Pretty strong words. I’ve been to a lot of famous climbing areas in the world and it was going to take more than a hyperbolic online endorsement to change my reservations (not the kind you need to climb here, alas, but I’ll cover that later).

    As a climber, I had obviously heard about Hueco. There’s no disputing that Hueco stands as an iconic place in American climbing significance. Like Yosemite is to big wall climbing, Smith Rock is to sport climbing, and Indian Creek is to splitter crack climbing, Hueco is to bouldering. And Patagonia’s presence at the 21st annual Hueco Rock Rodeo was the perfect excuse for me to finally make the pilgrimage to the famed bouldering mecca.

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    Tying the Room Together - 2014 American Alpine Club Annual Benefit, featuring Yvon Chouinard

    By Kelly Cordes

    Pruitt_l_0004

    “Holy guacamole,” I mumbled to myself. “There are a lot of ties in this room.” Lots of exquisite dresses, too.

    I was at the recent American Alpine Club Annual Benefit Dinner, which begs the question of place: What was my broke ass doing in a VIP seat, wearing a borrowed bow tie, at a fancy fundraiser?

    It just so happens that I know people who know people who know people. Well, OK, the secret to my magic trick: Patagonia was the title sponsor, Yvon Chouinard the keynote speaker, and the dinner was in Denver – an hour and a half from my cabin in Estes Park.

    I agonized over wardrobe. As a person, I’d planned on jeans and a T-shirt. After all, it shouldn’t matter how you look on the outside. Then again, we have cultural norms, and I didn’t want to disrespect anyone, no matter how silly the norm. Ahhh, the issues that burn.

    [Above: We... are... family... Kelly CordesKate RutherfordSteve HouseLynn HillYvon ChouinardBrittany Griffith and Timmy O'Neill. Photo: Lee Pruitt] 

    Continue reading "Tying the Room Together - 2014 American Alpine Club Annual Benefit, featuring Yvon Chouinard" »

    DamNation to Premiere at SXSW Film 2014 [Updated]

    By Travis, Matt, Ben and Beda

    DamnationPoster-FINAL-small


    10, 9, 8… the DamNation premiere countdown has begun! After three years of planning, researching, shooting and editing, the film is finally complete. And we’re thrilled to announce the world premiere of DamNation will be at South by Southwest (SXSW) in Austin, Texas.

    Update 2/12/14: The world premiere is happening on Monday, March 10, 4:30pm at the Vimeo Theater in the Austin Convention Center. There will be additional screnings on March 11, 13 and 14 in Austin. See SXSW Film for details

    For those unfamiliar with the project:

    This powerful film odyssey across America explores the sea change in our national attitude from pride in big dams as engineering wonders to the growing awareness that our own future is bound to the life and health of our rivers. Dam removal has moved beyond the fictional Monkey Wrench Gang to go mainstream. Where obsolete dams come down, rivers bound back to life, giving salmon and other wild fish the right of return to primeval spawning grounds, after decades without access. DamNation’s majestic cinematography and unexpected discoveries move us through rivers and landscapes altered by dams, but also through a metamorphosis in values, from conquest of the natural world to knowing ourselves as part of nature.

    [Above: Official film poster for DamNation. Click for larger image.]

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    Weeknights on the Bowery

    By Jeff DiNunzio, photos by Jeff Johnson

    20131015JJ0186

    October 15 was an idyllic autumn evening in the Northeast, cool and clear at the intersection of Bowery and Bleecker. As the sun set, amps and guitars and drum kits and crates of audio gear rolled through the front doors of the old CBGB gallery, awakening the musical spirits still lingering in the iconic venue.

    Throwing shindigs to launch a new Patagonia store in New York City has almost become a ritual. Hell, I’ve been to three in the last two years – one for each Tin Shed location in fall 2011 and just across town at the Meatpacking district last February. The bash on Bowery, however, stood to be the wildest so far.

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    Worn Wear – a Film About the Stories We Wear



    We would like to invite you to be among the first to watch Worn Wear, a new film from Keith, Lauren, Chris, and Dan Malloy.

    Worn Wear is an exploration of quality – in the things we own and the lives we live. This short film takes you to an off-the-grid surf camp in Baja, Mexico; a family's maple syrup harvest in Contoocook, New Hampshire; an organic farm in Ojai, California; and into the lives of a champion skier, a National Geographic photographer, and a legendary alpinist. It also features exclusive interviews with Patagonia founder Yvon Chouinard.

    Released as an antidote to the Black Friday and Cyber Monday shopping frenzy, Worn Wear is an invitation to celebrate the stuff you already own.

    [Video: Worn Wear - a Film About the Stories We Wear]

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    Slow is Fast – 2013 Book Tour Dates [Updated with Event Photos and Ordering Info]

    By Dan Malloy


    We are so stinking stoked to announce that our book Slow is Fast is finished! Starting on August 2nd, Kanoa, Kellen and myself will tour our new book (and the moving pictures DVD that comes with it) from Mill Valley to San Diego. Please join us if you have time. There will be good music (The John Stewards up north and Todd Hannigan down south), we will screen the movie, talk about the trip, answer your questions and drink free beer. The book will also be for sale. We haven’t figured out a price yet so just bring your whole piggy bank.

    A huge thank you to all of the Patagonia folks in japan who made our recent tour over there so much fun, especially Lisa Iida!

    [Above: Slow is Fast book trailer. Video by Woodshed Films. Hit the jump for some DVD outtakes, production photos and the book tour details. All photos courtesy of Dan Malloy. Update 7/29: added new book tour dates and photos from each event at the bottom of this post. Update: 10/21: the book and DVD are now available to order. Details at the bottom of this post.

    Continue reading "Slow is Fast – 2013 Book Tour Dates [Updated with Event Photos and Ordering Info]" »

    2012 Dirksen Derby Snowboard Rally Race Kicks Off This Weekend at Mt. Bachelor – Follow Our Coverage

    by Gerry Lopez, photos by Abe Blair

    Dirksen_derby_1

    Josh Dirksen is a very social, genuinely friendly person with a lot of close friends all over the world. He has been a well-respected and well-traveled professional snowboarder for his entire adult life – a top competitor, free rider and now, for the past 6 years, as an event creator. The 6th Annual Dirksen Derby is Mt. Bachelor’s first snowboard event of the season and will happen this weekend, December 14-16, 2012.

    Editor's note: Follow Patagonia on Instagram, Tumblr, Twitter or Facebook for #dirksenderby photo updates all weekend long, as well as the Dirksen Derby Facebook page.

    The idea for it came from Josh wondering what else he could do with his snowboard career as far as giving something back to the community and having fun with his pals. A longtime contender at the well-known Mt. Baker Banked Slalom, Josh thought, with a little help from his friends and a few days of serious digging, he could create a fun rally race of some sort at his home mountain. The Derby naturally turned into a fundraising event when young, Bend local, Tyler Eklund, was tragically injured and paralyzed in an accident at the USASA Nationals in 2007.

    [Above: Josh and crew building this year's course.]

    Continue reading "2012 Dirksen Derby Snowboard Rally Race Kicks Off This Weekend at Mt. Bachelor – Follow Our Coverage" »

    Thinking Like a Mountain Climber

    by Charissa Rujanavech

    Yvon&vincent

    Yvon Chouinard first came onto my radar in 1999.

    I was a young lass from the Midwest, transplanted for the summer in southern Utah and awestruck by the dramatic landscapes of the West. Having never traveled beyond the forests of Missouri, I was eager to explore these wild mountains, deserts, and rivers. I soon discovered what would become my greatest passion: rock climbing.

    My early climbing mentors taught me lessons in balance and delicate footwork during the day, and recounted stories of the Yosemite Golden Age rock legends over the campfire at night. The names of Salathé, Frost, Robbins, Pratt, and Chouinard were brought to life, through tales of near-mythical ascents up immense granite walls I couldn’t even begin to imagine tackling.

    [Yvon Chouinard holds forth at the Yale School of Forestry and Environmental Studies. Photo: Anthony Clark.]

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    Best Wishes to Liz Clark

    by Dallas Hyland

    Hospital

    It was a random meeting. Okay, it was kind of a random meeting.

    My family has been following Liz Clark’s voyage via Facebook and her website with a mixture of curiosity and inspiration. We live in the high desert of Southern Utah just outside of St. George and suffice it to say getting outside is a daily ritual around here but the ocean is a treat mostly experienced online.

    I grew up twenty-five miles from the place where Yvon Chouinard forged a company that has left an indelible impression upon me – one that I intend to pass on to my children. I surfed the breaks of Ventura County from a young age and spent much of my late teens and early twenties working on or in the ocean in some capacity and like to think, however far-fetched it be, that if Yvon saw me, he might recognize me.

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    2012 Recap from Hell – The 24 Hours of Horseshoe Hell

    by Sonnie Trotter, with photos by Lucas Marshall

    Sonnie&Tommy_1

    I couldn’t help but laugh. Seeing Tommy Caldwell in a mohawk, a pair of bright green short shorts, and a hot pink sleeveless t-shirt was too much to take. In a way, he reminded me of Kelly Cordes, but I can’t put my finger on why. Anyhow, that’s another story, and this one is all about the shortest day of my life – the 24 Hours of Horseshoe Hell.

    Now, one might think by climbing for 24 hours straight that it would feel like the longest day, but that’s the paradox. It’s so much fun that it goes by really fast, and in the end, you wish you had more time.

    [Above: Sonnie Trotter and Tommy Caldwell, team Bonzo s Montreux, in full effect. Photo: Lydia Zamorano]

    Continue reading "2012 Recap from Hell – The 24 Hours of Horseshoe Hell " »

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