“Recycling is what we do when we're out of options to avoid, repair, or reuse the product first. That's why I am so impressed with Patagonia for starting its Common Threads Initiative with the real solution: Reduce. Don't buy what we don't need. Repair: Fix stuff that still has life in it. Reuse: Share. Then, only when you've exhausted those options, recycle.” –Annie Leonard, author of The Story of Stuff
In the 18th century Lancashire's cotton mills and the budding clothing trade helped fuel the Industrial Revolution and create the modern economy. Now it's time to reverse the engines – to help create the next, more sustainable economy. Today, we are pleased to announce the launch of our Common Threads Initiative: a partnership between our customers, eBay and Patagonia to make, buy and use clothes more sustainably, with the ultimate aim of keeping the clothes we sell from ever reaching the landfill.