by Lisa Polley
As an employee of Patagonia for the past 12 years, I’ve had the opportunity to work on many projects. Some of these have been interesting, some just a necessary part of my job. Never have I experienced a project with such a direct impact on the company, on its employees and on myself as The Footprint Chronicles website.
It’s given me hope about the future for the first time in longer than I care to admit.
The epiphany that inspired this hope came during data entry. Sometimes the process of change starts in the mundane, and growth occurs at the oddest, unexpected moments. Anyone who’s filled a database knows that the task is not hard, but it requires headphones and very loud music. My task was to enter the data that would be used to geo-locate points on a Google map so we could show our supply chain online.
[Above: Seeing Patagonia suppliers pinned on a world map, one of the new additions to The Footprint Chronicles. Screengrab: Patagonia.com]