Series intro: Today's citizen is engaged, concerned, and most of all, confident; confident in his or her choice as a consumer, confident in his or her power as an employee, confident that change is possible.
The Footprint Chronicles were developed to document the changes we’re making as a company to lighten our environmental impact and do less harm. These chronicles are as much an inspiration to Patagonia employees as they are an outgrowth of our personal values. The “My Footprint” series shares the stories of Patagonia friends and employees who have been inspired by the Chronicles, and whose inspiring lives help fuel the vision of what we can do as a company.
Their stories are offered here, glimpses of individual footprints spotted along the path toward positive change. We invite you to enjoy these personal accounts, and share your own in the Comments section included with these posts.
My footprint is etched cleanly in the soft earth near a thundering creek. It's the latest addition to a chaotic, muddy mash of lug-soled prints pointing in all directions. Looking up from this confused circle, I can trace the tracks, see that they lead tentatively toward each point of the compass. The prints tell a story of a group that struggled to find its way, and I can't blame them. The people who made those tracks are my students, and I confiscated their maps before they left camp this morning. But there is one main track leading off from the center, the path it traces sure and deep. The feet that made it moved with purpose in a common direction.