By Jess McGlothlin, Fire Girl Photography
My watch battery died within ten minutes of setting foot on the plane about to whisk me out of Great Falls, Montana.
I should have realized it for what it was: a sign things were about to change.
I had left behind an increasingly weird existence on the Missouri River front and hopped a plane to Salt Lake and then on to Jackson Hole. The job was to cover a Patagonia women’s fly fishing press event held near Ashton, Idaho. For my part, I hopped on that plane feeling sick, stressed and generally pretty damn tired.
Forty-eight hours later found me tenkara fishing and wading on an Idaho river with Yvon Chouinard, arguably the founding father of outdoor retail as we know it today, feeling better than I have all year. Yvon, or YC as the Patagonia team calls him, founded the company in 1972 as Chouinard Equipment. He’s an old-school gentleman; patient, soft-spoken, full of incredible knowledge and incredibly, undeniably quotable.