Presidential elections are the most popular and least popular event in America. In 2008, 131 million Americans voted for President. That's three times as many people as watched the Oscar's. A full 90 percent of registered voters turned out and more than four out of five young registered voters cast a ballot in 2008, marking the largest total turnout in history.
But that leaves about 70 million eligible Americans who sat it out. Think everyone you know votes? Think again. Across the board, in every demographic, people choose to let others decide who should determine the future.
There are many reasons for this. When unregistered voters are asked why they aren't registered, about half say they just don't care (give them points for honesty). But that leaves over a huge swash of Americans who found the voter registration system too confusing or missed the deadlines and didn't register for that reason.
[Above: Jack Johnson breaks his no-social-media rule for National Voter Registration Day. http://bit.ly/registertovotejackjohnson]