By Rose Marcario, CEO, Patagonia
It is the work of this generation to make clear we reject the status quo—a race toward the destruction of our planet and the wild places we play in and love. We cannot sit idly by while large special interests destroy the planet for profit without regard for our children and grandchildren.
We have to keep the pressure on. That means being loud and visible in the streets, in town halls and our capitals, and most important, in our elections—voting for candidates who understand we are facing a climate crisis. It means protecting local surf breaks, rivers, grasslands, mountains—and supporting sustainable agriculture. We have to take personal responsibility, and that means consuming less and leading simpler, more examined lives.
The People’s Climate March in New York City on Sunday, September 21 is a chance to make a big statement about the future of our planet. At Patagonia, we’ve decided that all four of our stores in NYC will remain closed until 3 p.m. that day so our employees will have the option to take part. And I’m looking forward to joining them.