The Cleanest Line

Weblog for the employees, friends and customers of the outdoor clothing company Patagonia. Visit Patagonia.com to see what we do.

RSS Feed

Twitter

    Archives

    Search


    Witness

    By Diane French

    Halenda_s_0003_2

    Fifteen minutes before my wedding, I’m standing in front of my sister in my dress. “Can you see it?” She scans me, tilting her head to each side. “No. Can’t see it. But here, take this anyway.”

    Two hours from now, when the hailstorm rolls in and turns my lips purple for all my wedding pictures, I’ll be wearing the brown wool wrap she’s handing me. But for now it’s draped over my arms to hide the road rash acquired just this morning on our pre-wedding mountain bike ride with the wedding party, when I clipped a handlebar in tight trees and ate it in the rock-choked dirt.

    Above: Between a rock and a hard pace, Diane French digs in for the stair section of the Backbone Trail. Salida, Colorado. Photo: Sacha Halenda

    Continue reading "Witness" »

    Save the Blue Heart of Europe: The Balkan Rivers story

    By Ulrich Eichelmann

    IMG_7251_2b

    The Balkan Peninsula in southeastern Europe is known for its Mediterranean beaches, past wars, corruption, ethnic conflicts and, to insiders, Slivovitz and ćevapi—the plum schnapps and traditional minced-meat dish of the region. Stories about the area are plentiful, but I want to tell you a different story—a story about beauty, diversity and uniqueness, and an imminent threat in disguise.

    It is a story about the rivers between Slovenia and Albania, which are the most intact on the entire continent. Wild rivers with extensive gravel banks, spectacular waterfalls, deep canyons, crystal clear streams full of fish, large alluvial forests where rare eagles nest, even karstic underground rivers. But, most amazingly, almost nobody knows about them. They’re a hidden treasure in the middle of 21st century Europe.

    Above: Vjosa River, Albania. Photo:Roland Dorozhani  

    Continue reading "Save the Blue Heart of Europe: The Balkan Rivers story" »

    B Corps Unite to Bring Rooftop Solar to 1,500 Homes

    Phaneuf_j_0001_2

    Led by Patagonia and Kinaʻole Capital Partners, LLC, a first-of-its-kind group of five certified B-Corporations have come together to create a $35 million tax equity fund that will make the benefits of solar power available to more than a thousand U.S. households. The new fund uses state and federal tax credits to direct Patagonia’s tax dollars for residential development of affordable, efficient Sungevity solar energy systems.

    The new fund builds off a similar, successful endeavor between Patagonia and Kinaʻole that was created to purchase 1,000 rooftop solar systems in Hawaiʻi in 2014. Now reaching the mainland United States, this transaction brings together five B Corporations (B Corps): Patagonia as the tax equity investor; Kinaʻole as the fund manager; New Resource Bank and Beneficial State Bank as lenders; and Sungevity, Inc., as the project developer. B Corps are for-profit companies certified by the nonprofit B Lab that meet rigorous standards of social and environmental performance, accountability, and transparency.

    Above: Kohl Christensen installs a residential solar system for Kinaʻole Capital Partners. Oʻahu, Hawaiʻi. Photo: John Phaneuf

    Continue reading "B Corps Unite to Bring Rooftop Solar to 1,500 Homes" »

    Patagonia Supports Paid Leave. You Should Too.

    Patagonia supports employees with paid leave to care for themselves or an immediate family member. We do it because it’s the right thing to do for employees and their families–and because it’s good for our business. But this kind of support is far too uncommon in the United States, where just 13 percent of workers have access to paid family and medical leave. We’re the only industrialized country without a law that gives workers paid leave when serious family or medical needs arise.

    Above: Patagonia Supports Paid Leave. You Should Too. Video: Patagonia

    Continue reading "Patagonia Supports Paid Leave. You Should Too." »

    Taking Bearings on Yellowstone Grizzly Bear Delisting

    By Louisa Willcox

    Gnam_s_0269_2

    The U.S. Fish and Wildlife Service recently announced its plans to remove Endangered Species Act protections from the Yellowstone grizzly bear. Patagonia along with many other environmental NGOs and citizens are taking a stand against this ruling and demanding continued protections for this iconic population of grizzly bears in our Nation’s first National Park. Grizzly bear activist and expert, Louisa Willcox, explains why delisting would be a historic mistake. Photo: Steven Gnam

    Grizzly bears have an interesting way of focusing our attention. They tend to illicit different reactions from different people. In grizzly country, the snap of a twig or the sight of an elk carcass strikes fear in some and excited anticipation for ot hers. With grizzlies around, our experience of nature is heightened. Every year visitors from across the world flock to Yellowstone National Park to see grizzly bears and other wildlife species. Grizzlies hold an immense amount of value, not just from tourist dollars but to many they hold spiritual and cultural significance. This is why the current debate about whether or not endangered species protections should be removed from Yellowstone’s grizzly bears matters to everyone.

    Continue reading "Taking Bearings on Yellowstone Grizzly Bear Delisting" »

    A Couple Good Ones

    By Jeff Johnson

    It’s 2002. Dan Malloy, the youngest of the Malloy brothers, is surfing in a contest at Sunset Beach on Oʻahu. He is 25 years old and upholding a foundation built by his two older brothers, which has made him the most hopeful of the Malloy clan to excel in the competitive surfing world. But it’s been a slow road. Although he is arguably one of the best “free” surfers in the world, his rankings on the pro tour show otherwise.

    Editor’s note: Thank you to our friends at YETI Coolers for letting us republish this story. It first appeared on the Yeti blog. Above: The Malloy Brothers. Video: YETI 

    For his brothers, there aren’t many expectations to fill. They know how difficult it is to do well at Sunset Beach, an arena notorious for big, funky, irregular surf. Regardless, the day is sunny, the water an opaque turquoise blue, and the waves are big—the size of telephone poles. Dan, trying to match his freakish, natural ability with the nuances of contest surfing, is more discerning than ever with his wave selection. Just before the end of his heat he catches a set wave. He makes the long drop, fading confidently back toward the towering whitewater, turns at the bottom, and pulls up into a giant tube ride. Dan disappears for a time that seems to stand still, and emerges out on the face. The crowd of spectators erupts. He can hear the hoots and crackling applause as he paddles in toward the beach.

    Continue reading "A Couple Good Ones" »

    Here Today, Gone Tomorrow

    By Eliel Hindert

    GarrettGrove_SKorea_2959

    The road has been my home for the better part of my adult life. That elusive space not quite here or there, but simply a collection of moments in between.

    Let’s rephrase that. The road has been where I’ve felt most at home for the better part of my entire life. Sure, I’ve had homes during this time period, even signed a few leases despite my better judgement. But it’s always that momentum, that inexplicable excitement of stepping over a threshold and knowing you won’t return to that place anytime soon, or ever, that keeps the movement constant.

    Above: Eliel Hindert threads a forest of needles into the volcanic crater of Ulleung-Do Island, South Korea. Photo: Garrett Grove

    Continue reading "Here Today, Gone Tomorrow" »

    New National Monuments Inspire Visitors and Bolster Communities

    By Rose Marcario, Patagonia CEO

    Amboy Crater_2

    When I first moved to Los Angeles, my friends took me on a camping trip to Joshua Tree National Park. I had never been in a desert landscape and had no idea what to expect. I thought I’d find it boring. But I can only describe that first trip as a spiritual experience. I’d been meditating for years in some of the most beautiful places in the world, but nothing compared to going deep into the desert, surrounded by prehistoric rock formations, Joshua trees, abundant wildlife and stripped down, elemental landscapes. I thought then how glad I was that Joshua Tree was a national park and I hoped the surrounding landscape would be found worthy of protection and preservation for all generations to come. 

    Now, President Obama has officially recognized new California desert national monuments—known as Mojave Trails, Sand to Snow and Castle Mountains—totaling 1.8 million acres. These lands signify and solidify this region’s place as one of America’s truly remarkable—and now truly valued—landscapes. That’s good news for all of us; the people who look to these lands for recreation and relaxation; the desert towns that will develop into gateway communities for these national landmarks; and the wildlife that migrate through and live in the desert.

    Above: Amboy Crater, part of the Mojave Trails National Monument in California. Photo: Bob Wick, BLM

    Continue reading "New National Monuments Inspire Visitors and Bolster Communities" »

    Terry Tempest Williams and our New Book: Patagonia Tools for Grassroots Activists

    TTW_73A0070_2

    For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools’ best wisdom and advice into a book, Patagonia Tools for Grassroots Activists: Best Practices for Success in the Environmental Movement, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies.

    Above: Pages 208-209 feature Giovanni Jance photos of ghost deer at the Seneca Army Base and the beginning of a story by Terry Tempest Williams entitled “Ghost Deer.” Photo: Tim Davis

    Throughout Tools for Grassroots Activists are inspirational thoughts from acclaimed activists, such as Bill McKibben, Dave Foreman, Annie Leonard, Terry Tempest Williams and Brock Evans. To celebrate the release of the book, we’re sharing audio clips from the keynote speeches these activists gave at past Patagonia Tools Conferences. Today we’ll hear from Terry Tempest Williams. 

    Continue reading "Terry Tempest Williams and our New Book: Patagonia Tools for Grassroots Activists" »

    Chuitna: More Than Just Salmon on the Line – Watch the full film for free and take action!

    By Paul Moinester


    Watch Chuitna - More Than Salmon On The Line. After a successful run on the film tour circuit and dozens of local screenings, we're thrilled to share this short film with you for free. Video: Trip Jennings


    Stop a Massive Open-Pit Coal Strip Mine on the Chuitna River

    Take_action_largePlease join the fight and help Judy, Larry, Terry and the Tyonek defeat the Chuitna Mine. All it takes is a few keystrokes and mouse clicks. Watch the film and share it on social media. And take action today at American Rivers by telling Alaskan officials to protect the Chuitna’s important habitat. Then, like the Facebook page or text “Salmon” to 313131. You will be notified when it’s time to speak up again.


    The Biggest Salmon Fight No One’s Heard Of 

    The 40-minute bush plane flight from Anchorage to Alaska’s Chuitna River watershed is like a journey back in time. As the tires grip the gravel of the tiny outpost runway, you are thrust into a wild world teeming with life and vibrant rivers overflowing with salmon. It’s a world like my Pacific Northwest home used to be, before we dammed our rivers, logged our forests, and destroyed our salmon runs.

    Continue reading "Chuitna: More Than Just Salmon on the Line – Watch the full film for free and take action!" »

    One Percent for the Planet
    © 2014 Patagonia, Inc.