The Cleanest Line

Weblog for the employees, friends and customers of the outdoor clothing company Patagonia. Visit Patagonia.com to see what we do.

RSS Feed

Twitter

    Archives

    Search


    Brock Evans and our New Book: Patagonia Tools for Grassroots Activists

    BE_73A9910_2

    For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools’ best wisdom and advice into a book, Patagonia Tools for Grassroots Activists: Best Practices for Success in the Environmental Movement, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies.

    Above: Pages 8-9 of our new book feature a Galen Rowell photo of Mono Lake and the beginning of a story by Brock Evans entitled “Keepers of the Door.” Photo: Tim Davis  

    Throughout Tools for Grassroots Activists are inspirational thoughts from acclaimed activists, such as Bill McKibben, Dave Foreman, Annie Leonard, Terry Tempest Williams and Brock Evans. Starting today, and leading up to the release of the book, we’re sharing audio clips from the keynote speeches these activists gave at past Patagonia Tools Conferences. Kicking off the series is Brock Evans. 

    Continue reading "Brock Evans and our New Book: Patagonia Tools for Grassroots Activists" »

    Unraveling

    By Austin Siadak

    Vanbiene_m_0062_MTN16_small 

    The pig squeals and groans in protest as I wrestle it back onto my sweaty body. I groan even louder. Seventy pounds of ropes, cams, pins, beaks, portaledges, tents, food, fuel and everything else for a month-long big-wall expedition bulge from my haul bag, digging deep into my spine. I’ve already carried two of these loads more than 15 miles into our base camp. All of us wobble around granite blocks, exhausted, knees buckling under the loads on our backs.

    “Look at this place!” someone shouts excitedly. The Patagonian big walls of Torres del Paine thrust upward from rocky moraines into a cloudless blue, a skyline as jagged as shark’s teeth. Three thousand feet of granite and snow loom steeply on all sides, beckoning in the bright sun. We whoop in joy and disbelief. These walls have consumed our thoughts for more than a year, and to finally stand beneath them is a dream made real. Now we get to climb.

    Above: A year of obsession and planning results in getting here and seeing this. On the road to El Chaltén, Argentina. Patagonia. Photo: Matthew Van Biene

    Continue reading "Unraveling" »

    Jumbo Unchanged

    By Alex Yoder

    Ogle_s_0479_2

    Feeling lost. Feeling far from help. Far from a store, motors and people. I am existing in a world much bigger than I can comprehend. What I can see is all that is. I’m alive to find what I can’t yet see. There are two times of day: light and dark. Food is fuel for the body, not a dance for the tongue. The cold bites. The sun scorns. This is a taste of what life was like before modern technology began introducing non-essentials and conveniences.

    All the while, it is 2015. I have gadgets that tell me where I am. I have a mobile phone that can bounce my voice off of a satellite in outer space and send for help if something were to go wrong. Still, there is a romance in my heart that writes off all of the comforts and emergency equipment. In my mind, I am free. In my heart, I’m just an animal lost in the wilderness.

    Above: Alex Yoder, Jumbo Pass area. British Columbia, Canada. Photo: Steve Ogle

    Continue reading "Jumbo Unchanged " »

    Cold-Water Bali or Myth?

    By Tony Butt

    Near fjord (elli thor magnusson)

    “Just go in,” said the woman’s voice. “There’s nobody there at the moment but the house is always left open. Yours is room two, upstairs.”

    I was calling ahead to the small guesthouse where we had booked a room. Slightly bewildered, I looked across at my traveling buddy, Martín. “It’s cool man, aquí no roban,” he said, in his usual mix of Argentine Spanish and colonial English. This place was nothing like the streets of Cape Town Martín had just come from, or the Buenos Aires he had grown up in. This was officially the safest country in the world, where the most serious violent crime might be a pub brawl between two drunken fishermen.

    Above: Somewhere near a fjord. Photo: Elli Thor Magnusson

    Continue reading "Cold-Water Bali or Myth?" »

    Happy Holidays

    Matsumoto_n_0038_2

    Every year, we look back on the year that was—and every year, we’re deeply thankful for your support of our mission and your willingness to stand for nature in all its fullness and beauty. May the peace and joy of the holiday season be with you and your loved ones, and here’s to a bright New Year ahead.

    Inner glow meets outer glow in the Alaska Range. Photo: Norio Matsumoto

    In Memoriam: Kei Taniguchi and Kenshi Imai

    Alaska_kei1

    It is with heavy hearts that we share news of the passing of two Patagonia climbing ambassadors, Kei Taniguchi and Kenshi Imai, in two separate incidents.

    Kei Taniguchi passed away on December 22 at Mount Kurodake in Hokkaido, Japan. Our deepest condolences and best wishes go out to her family and friends. She was 43 years old.

    Taniguchi climbed Mount Everest in 2007 and was the first woman to win the Piolet d’Or in 2009 for the first ascent of the southwest face of Kamet (7756m, India) in alpine style with Kazuya Hiraide. She became friends with many Patagonia ambassadors and employees around the world after joining our ambassador program in 2013. Her numerous adventures, ability to climb into the unknown and willingness to thoroughly pursue what she loved, always with a smile, gave us a lot of courage and strength. She has our deepest respect and gratitude, and will be missed dearly.

    Continue reading "In Memoriam: Kei Taniguchi and Kenshi Imai" »

    The Paris Project: COP21 concludes with historic climate treaty and a future full of questions

    By Ethan Stewart

    Bill-during-impromptu-protest-in-le-bourget_2

    This is the second installment from our man on the ground in Paris for the UN Conference on Climate Change, Santa Barbara Independent Editor-at-Large, Ethan Stewart. Catch up with part 1 if you missed it. Above: 350.org founder, Bill McKibben (glasses and Red Sox hat), joins an impromptu protest in Le Bourget towards the end of the two-week climate conference. Photo: Kodiak Greenwood


    Patagonia in Paris

    One of the loudest and most critical messages to come out of Paris during the COP21 was that the international business world is finally getting on board with the benefits of putting Mother Earth before profit margins. As evidenced by testimony provided during countless side panels and spin-off talks between CEOs and various insiders and watchdog groups during the two-week conference, private industry has awoken to the bottom-line benefits of having smaller carbon footprints, planet-pleasing corporate policies and a brand identity that is markedly pro-Earth. Simply put, it is no longer just a moral compass that guides a company to a more eco-savy way of doing business, it is just plain and simple sound financial policy.

    Continue reading "The Paris Project: COP21 concludes with historic climate treaty and a future full of questions" »

    To Those Who Loved Doug

    By Rick Ridgeway

    Conservacion_patagonica_0023_r1_2

    In the days since our friend and mentor Doug Tompkins lost his life in a kayaking incident, we have experienced an outpouring of condolences from thousands of people around the world. The sense of loss from people who never knew Doug, but did know his work, is palpable.

    A few days ago, at the headquarters of Tompkins Conservation in the Chilean town of Puerto Varas, we had a service for Doug attended by people from up and down the country and Argentina. Kris, his wife, opened the ceremony and spoke in Spanish of her boundless love for Doug, their love of wildness and their deep commitment to the protection of wilderness and wildlife, and their work to save, then donate, two million acres of land to the people of Chile and Argentina—and to all of us. She spoke with dignity and power, with a force that welled from a place inside her. She gave everything to each sentence and paragraph. Drained, she paused, breathed, and with each breath the power would rebuild until she continued with an even more profound power that none of us had seen before.

    Above: Doug Tompkins, Rick Ridgeway, Yvon Chouinard on the summit of Cerro Kristine in 2008. Photo: Conservacion Patagonica Archives

    Continue reading "To Those Who Loved Doug" »

    Dirtbag Diaries Podcast: Everybody Loves LeeRoy

    By Fitz & Becca Cahall

    GOAT_LOGO-01_2

    God told Steve Wescott to walk from the Space Needle to Times Square, NYC, with a goat named LeeRoy, to raise $200,000 for an orphanage in Nairobi, Kenya. Or at least that’s the elevator pitch. In truth, when Steve started out of Seattle in 2011, it had much less to do with God, and much more to do with running away from himself and the mistakes he had made as a Christian rock star and sex-and-love-aholic. You probably don’t want to listen to this one with your kids.

    Continue reading "Dirtbag Diaries Podcast: Everybody Loves LeeRoy" »

    I Heart The Arctic National Wildlife Refuge, Here’s Why You Should Too

    By Cindy Shogan

    US Fish and Wildlife Service Arctic National Wildlife Refuge 2_2

    Full disclosure. As the executive director of the Alaska Wilderness League, I’m slightly biased when it comes to the Arctic National Wildlife Refuge.

    Alaska Wilderness League exists today with the mission to “lead the effort to preserve wild lands and waters in Alaska by engaging citizens and decision makers with a courageous, constant, victorious voice for Alaska,” but when the League was born more than 20 years ago, protecting the Arctic Refuge from the imminent threat of development was the number one priority. The Arctic Refuge is an unparalleled landscape, one of the most pristine and beautiful places on Earth, and one that can and should be mentioned in the same breath as the Grand Canyon or Yellowstone National Park in terms of iconic American destinations.

    Above: Reflection of the Brooks Range in the Arctic National Wildlife Refuge, Alaska. Photo: Hillebrand/USFWS

    Continue reading "I Heart The Arctic National Wildlife Refuge, Here’s Why You Should Too" »

    One Percent for the Planet
    © 2014 Patagonia, Inc.