Over the past couple of years, and recently through the Our Common Waters
campaign, Patagonia has focused our attention on one of the more challenging water pollution issues: stormwater runoff. When rainfall hits an impermeable surface – such as a parking lot, roof or sidewalk – it runs off, carrying with it all sorts of unsavory stuff: trash, animal waste, oil, gasoline, detergents, pesticides, chemical residues, and heavy metals like copper and lead. Basically, everything on the surface is washed away. This stormwater runoff flows to the lowest point in the area which is usually a storm drain. And from there it flows into a channel, a creek or river, and in coastal areas directly into the ocean without being filtered or cleaned.
Polluted runoff is the number one source of contamination to California waters. Contamination from polluted runoff at Southern California beaches sickens approximately one million swimmers every year. Here in Ventura, where our headquarters are located, swimmers and surfers are strongly advised to stay out of the ocean for 72 hours after it rains. And polluted runoff to the coast threatens California’s $40 billion ocean-based economy. California Coastkeeper Alliance
is partnering with businesses like Patagonia to get the word out about these serious health and economic impacts and tackle polluted runoff.
This is our ocean, our coast, and our local rivers and streams. It matters to us what’s going in our waters.
[Above: Patagonia’s Ventura, California headquarters front entrance. This walkway runs over a newly constructed bioswale that filters runoff from our parking lots. Photo: Jeff Johnson]