By Yasha Wallin
In 1998 the Yankees swept their 24th World Series, Vice President Al Gore symbolically signed the Kyoto Protocol and two Stanford Ph.D. candidates established a little company called Google. It was also the year former Patagonia SoHo employees Aaron Petz and Teal Akeret, along with three other young activists, scaled the 250-foot Parachute Jump tower in Coney Island. Their goal? To hang a banner that read “NYC Parks Dept. Stop Killing Rainforest for Boardwalks & Benches.” It would go down as a highly effective grassroots operation to speak out for the Brazilian rainforest.
Editor’s note: Today we’re happy to share an excerpt from Living & Breathing: 20 Years of Patagonia in New York City, a commemorative book about our double-decade relationship with the Big Apple. Grab a printed copy at one of our four NYC stores or check out the digital version at the end of this post.