The Cleanest Line

Weblog for the employees, friends and customers of the outdoor clothing company Patagonia. Visit Patagonia.com to see what we do.

RSS Feed

Twitter

    Archives

    Search


    Deck the Halls with Girls and Dirtbags

    Holiday Party 2010 Mike and Dr. M

    Fred Beckey and Yvon Chouinard share a photo op with some of the amazing women who make this company tick, Patagonia Christmas Party 2010. Many thanks to Patagonia's own Mike Simpson and his band, Dr. M, for rocking (and I mean rocking) the dance floor. Big hugs to all the Patagonia employees who couldn't be in Ventura for the party and everyone who organized. Stay tuned for more on the secret project we've been cooking up with Fred – you're going to love it. Photos: Peter Briggs/Venture Photography

    American Alpine Journal Gems from 2010

    Kc - AAJ_2368 Climbing reports come in all forms. Some basic, simply giving the key details of a climb. Some tell a story, sometimes understated and sometimes overstated, sometimes hilarious and outrageous. And occasionally we stumble upon absolutely beautiful stories.

    I’m mostly talking about reports we receive for the American Alpine Journal, which is a yearly tome reporting the big new routes worldwide. It’s been published annually since 1929, and, for the last 10 years, I’ve been one of the editors. We strive for first-hand accounts from the climbers themselves, which generally makes for honest and authentic reporting.

    Again, it’s almost all big new routes – you won’t find reports from cragging or from tourists getting dragged up Everest. The reports range from major climbs that everyone knows about, to the less-technical but way remote and exploratory, to plenty of super badass climbs that went otherwise unreported (side note: in case you didn’t already know, there are a ton of low-key, under-the-radar, hard-men and -women out there).

    I’ve read thousands of reports in the last 10 years, and every year I make mental notes of my favorites. We on the editorial staff (all two-to-four of us, depending on the year…) call these “AAJ Gems.” They’re some of the best reports anywhere, I think, some of the best storytelling and best writing, often written by people you’ve never heard of.

    Jeff My vote for Gem of the year in the AAJ 2010 (which just came out and was recently mailed to AAC members and contributors) goes to someone many of us already know from the film 180 South: Jeff Johnson.

    [Top right: The 2010 AAJ. Photo: Kelly Cordes. Right: Jeff Johnson, courtesy Woodshed Films]

    Continue reading "American Alpine Journal Gems from 2010" »

    Stanley's: A Lost Treasure for California Surfers

    Stanley's was a surf break in Ventura County that was destroyed in the 1970s to make way for a highway. Listen to Yvon Chouinard describe what Stanley's used to be like and check out some great archival footage of this spot, courtesy of The Living Curl.

    This video and other stories like it can be found in our latest surf eCatalog, so be sure to check it out.

    Working Toward the Removal of the Matilija Dam

    ["Yvon Chouinard Q&A on Matilija Dam - American Express Member's Project" via YouTube. Video: Robert Richardson and Scott Hicks]

    Today we're following up on Yvon Chouinard's recent commercial for the American Express Members Project. The grad student Yvon mentions in the above video was Mark Capelli who, through his group Friends of the Ventura River, helped lay the foundation for all the work being done today to remove the Matilija Dam and restore the Ventura River ecosystem.

    For a report on the current state of the Matilija Dam's removal we contacted Paul Jenkin, founder of the Matilija Coalition and Environmental Director for the Ventura County Chapter of the Surfrider Foundation.

    Patagonia is a founding member and primary sponsor of the Matilija Coalition, an alliance of community groups, businesses, and individuals committed to the environmental restoration of the Ventura River watershed. Starting with the removal of Matilija Dam, the coalition is working for the recovery of the Southern Steelhead trout and the natural sediment supply to the beaches of Ventura.

    Continue reading "Working Toward the Removal of the Matilija Dam" »

    Yvon Chouinard and the American Express Members Project Commercial

    If you watched the Academy Awards last night you may have seen Patagonia's founder, Yvon Chouinard, appear on a commercial for the American Express Members Project, a new partnership with social-action network Takepart.com. The piece was filmed in and around Ventura County by Robert Richardson – himself an Oscar-winning cinematographer – and directed by Scott Hicks of Shine fame. Read the official press release (Word doc).

    ["Yvon Chouinard and the American Express Members Project Commercial" on YouTube. Video: Robert Richardson and Scott Hicks]

    The dam that's featured is Matilija Dam, an outdated monstrosity that sits 18 miles upstream from Patagonia HQ on a tributary of the Ventura River. With its crumbling concrete and silt-filled reservoir, Matilija Dam no longer serves any beneficial purpose. Its removal would allow native Southern Steelhead trout to once again use the river to spawn, and give local beaches a much needed boost in sediments (more sand) from the steep canyons of Matilija Creek.

    At almost 200-feet tall, it would be largest dam ever removed in the United States. Later this week we'll share more about Matilija Dam and current efforts underway to free the river.

    All proceeds that Yvon receives from the commercial will be divided between five of environmental groups of his choice: Conservacion Patagonica, Atlantic Salmon Federation, Freedom to Roam Coalition, Native Fish Society and Save our Wild Salmon.

    180° South: The Premiere, The Book and the Inspiration Behind them Both

    180south_premiere

    On Wednesday, February 10, Chris Malloy's long-anticipated film 180° South will premiere at the Santa Barbara International Film Festival. Hopefully those of you who live nearby will come out and join us for the screening. Details can be found on the Woodshed Films Facebook page or the SBIFF site. For those who can't make the premiere, there are a few ways you can get a taste of the story until we have more info on future screenings and the release of the film on DVD and Netflix.

    Mountain of Storms, the 1968 trip that inspired 180° South, is available now on DVD. I love this movie, and if you're a fan of our company, a climber, a surfer, a skier, a travel fanatic or nostalgic for the vibe of the late sixties, chances are you'll love it too. Also, Patagonia Books has published a beautiful hardcover book entitled 180° South: Conquerors of the Useless. Within its 240 pages are chapters written by Yvon Chouinard, Chris Malloy and Jeff Johnson, along with hundreds of photographs and a revealing set of campfire interviews, conducted by Chris Malloy, with Yvon Chouinard, Doug Tompkins and Jeff Johnson.

    Hit the jump for excerpts from Mountain of Storms and 180° South: Conquerors of the Useless.

    Continue reading "180° South: The Premiere, The Book and the Inspiration Behind them Both" »

    Yvon Chouinard: Return to the Outdoors

    I love this video of YC. It shows him in his element -- fly fishing and rock climbing at a secret spot in Argentina -- and contains words of wisdom like, "[Fly fishing] is not about catching fish, it's all about adapting yourself to where you're worthy of catching a fish ... it's about the fish catching you."

    The video is part of a collaboration between The Conservation Alliance and Timex, a Conservation Alliance member company. Together, they launched Return to the Outdoors, a program to inspire people to get out and enjoy wild places. The Web site features videos about people who identify with special places, and how those places inspire them to be involved in conservation -- YC is the third in a string of subjects that includes Conrad Anker and Steph Davis. The site also gives folks like you the opportunity to upload your own words, photos or video for a chance to win some nice prizes.

    For the full story, and high-quality versions of all the videos, visit Return to the Outdoors. And if you're not already, get involved with a local conservation organization in your area. It's a great way to give back to the places that move you.

    [With thanks to John S.]

    TreeHugger Interview with Y.C.

    Davis_t_0055 The all-things green blog TreeHugger recently conducted a two-part phone interview with Patagonia owner/founder Yvon Chouinard. Topics include growing the company, Patgonia 100 years from now, transparency and the Footprint Chronicles, the myth of sustainability, our "Pata-gucci" reputation, politics, and quality vs. quantity. As usual, Y.C. doesn't pull any punches. Head on over to TreeHugger where you can listen to the interview or read the transcripts.

    The TH Interview: Yvon Chouinard
    Part 1
    Part 2

    If haven't already, consider adding TreeHugger to your RSS feed or daily blogroll. The volume of posts they put out on environmental topics is staggering.

    [Photo: Tim Davis. With thanks to Sus and Jen.]

    Chouinard and Brokaw Speak at Google Zeitgeist

    Tom Brokaw recently interviewed Patagonia owner Yvon Chouinard at Google's Zeitgeist 2007 conference. The theme:

    Leading a Non-Virtual Life
    Tom Brokaw and Yvon Chouinard talk about being intentionally "un-networked" and leading a deliberately disconnected life. Both discuss why living off the grid is critical for a well-rounded existence.

    Chouinard Receives AAC Brower Award

    Bend, Oregon - The American Alpine Club presented its prestigious David R. Brower Award for conservation to Yvon Chouinard this Saturday, March 31.  A quote from the American Alpine Club's announcement:

    The Brower Award, created in 1991, recognizes leadership and commitment to preserving mountain regions worldwide. The awardee, whose active personal role deserves public recognition, has made an important difference as a pathfinder, innovator and on the ground contributor who has motivated others to take action.

    Chouinard, an AAC member since 1963, has long pushed the organization to deepen its commitment to conservation. He calls the recent Alpine Conservation Partnership, announced in January with a $150,000 lead gift from the Argosy Foundation, “the biggest thing the AAC has ever done in the conservation arena.”

    For more information about the American Alpine Club, the David R. Brower award, and this weekend's ceremony, please visit:  http://www.americanalpineclub.org/pages/news.php#125

    One Percent for the Planet
    © 2010 Patagonia, Inc.