By Elissa Loughman
Patagonia has a passion for the outdoors. We aspire to make the best products for the most committed athletes, all the while trying to minimize our impact on the earth and the communities that inhabit it. It can be challenging at times for us to clearly convey how this passion for the outdoors is so closely linked to our business, the products we make and the environmental initiatives we pursue. Ultimately, it is important to us that Patagonia plays a role in preserving our natural resources and the connections that humans have to the earth. We strive to accomplish this to the best of our ability and maintain a level of transparency about the impacts caused by our operations.
Above: Yvon Chouinard gives a short speech after Patagonia became the first California company to sign up for Benefit Corporation status. Sacramento, California. Photo: Patagonia Archives