The Cleanest Line

Weblog for the employees, friends and customers of the outdoor clothing company Patagonia. Visit Patagonia.com to see what we do.

RSS Feed

Twitter

    Archives

    Search


    « July 2012 | Main | September 2012 »

    Getting to Zero

    by Annie Leonard

    Annie_leonardRecycling has come a long way, but has a long way to go. Sorting our paper, cans and bottles has become second nature for good green-leaning citizens, and many communities have expanded curbside recycling programs to include food and other compostables. But nationwide, Americans only recycle about a third of the 250 million tons of municipal solid waste we produce every year.

    That’s right: even though “recycling” has been a household word for decades now, two-thirds of our waste still goes to the dump or incinerator. Obviously we have to do better, but how much better can we do? Can we cut it to 50 percent? Twenty percent? How about aiming for zero?

    Continue reading "Getting to Zero" »

    One Percent for the Planet
    © 2014 Patagonia, Inc.