By Craig Holloway
Before I came to work at Patagonia, I was employed for many years with an outdoor retailer in Evanston, Illinois. It’s the customers I remember best.
There were Gary and Sally, who would drop by to talk about their yearly rafting trip to Montana. Alan liked to hand me pictures of his beloved red ’72 Corvette to look over while he tried on clothes; I remember a red Guide Parka in particular that his girlfriend said looked good on him. The McMahon family always stopped by to shop; Michael and Patrick were two years apart in age, and I’d ask them how school was going and what colleges they planned to attend. Another customer, James, grew up on Chicago’s South Side and was a foreman for a large printing press company in the city. We’d chat about the recent vacation he took with his family to New Mexico, and his desire to return there.
[Craig Holloway checks the day’s sales, while the great Gina Shelton takes a customer’s call. All photos: Craig Holloway Collection]