By Rose Marcario, Patagonia, CEO
When Yvon Chouinard, founder of Patagonia, began writing about GMOs in the early 2000s, he started by asking a reasonable question: “What does a clothing company know about genetic engineering?”
The answer, he said: “Not enough.” And neither does anyone else. In the proliferation of GMOs, Yvon saw a serious threat to wildness and biodiversity.
More than 10 years later, the prevalence of GMOs in everyday food products has risen sharply—but basic consumer awareness remains low.
An alarming bill before Congress aims to keep it that way. The Safe and Accurate Food Labeling Act of 2014 (H.R. 4432) will remove any requirements for manufacturers to label foods containing GMOs. Even the misleading name of the bill suggests an intention to leave us in the dark.
Above: Patagonia Provisions Wild Sockeye Salmon comes only from abundant, sustainable runs—we never use farmed or genetically engineered salmon—and our Tsampa Soup uses only organic, non-GMO ingredients. Photo: Amy Kumler