By Ethan Stewart
Even the most tender-footed outdoor enthusiasts amongst us are familiar with the scenario. You are walking back to camp from a quick creek swim, or perhaps making your way home after a day spent chasing the hollow insides of pitching lumps of salt water, and your trusty flip-flops decide to blow out. Maybe the strap pulls out or tears or your big toe finally busts through the sole. Either way, your beloved slaps are toasted and now destined for the trash can, their fate all but sealed by the very material they are made from – non-biodegradable waste taking up space forever in a landfill or, even worse, the very ocean you just spent your afternoon playing in.
Certainly, creative upcyclying (hello handplane or doorstop or fly swatter) can work to delay such a conclusion to the life of a pair of flip-flops but, eventually, a final trip to the dump is unavoidable for essentially anything (be it footwear or otherwise) made out of popular petro-chemical based materials like rubber, foam, ethylene-vinyl acetate (EVA) or polyurethane (PU). Unfortunately, even in this great age of ever-improving recycling technology, this less-than-ideal end game endures our children and our children’s children are all on the hook to pay the bill.
Today, thanks to the folks from PLUSfoam, a small upstart company based in Newport Beach, California, this story is being rewritten with a markedly happier and eco-friendly outcome.
[Above: The Men's Reflip Chip, and Women's Reflip Chip (not shown), feature a PLUSfoam recycled footbed that's 100% recyclable at the end of its useful life. Photo: Patagonia.com]