This is the second installment from our man on the ground in Paris for the UN Conference on Climate Change, Santa Barbara Independent Editor-at-Large, Ethan Stewart. Catch up with part 1 if you missed it. Above: 350.org founder, Bill McKibben (glasses and Red Sox hat), joins an impromptu protest in Le Bourget towards the end of the two-week climate conference. Photo: Kodiak Greenwood
Patagonia in Paris
One of the loudest and most critical messages to come out of Paris during the COP21 was that the international business world is finally getting on board with the benefits of putting Mother Earth before profit margins. As evidenced by testimony provided during countless side panels and spin-off talks between CEOs and various insiders and watchdog groups during the two-week conference, private industry has awoken to the bottom-line benefits of having smaller carbon footprints, planet-pleasing corporate policies and a brand identity that is markedly pro-Earth. Simply put, it is no longer just a moral compass that guides a company to a more eco-savy way of doing business, it is just plain and simple sound financial policy.