We’ve spent the past several days looking deep into our wool supply chain, shocked by the disturbing footage of animal cruelty that came to light last week. Patagonia’s partnership with Ovis 21 has been a source of pride because of the program’s genuine commitment to regenerating the grassland ecosystem, but this work must come equally with respectful and humane treatment of the animals that contribute to this endeavor.
The most shocking portion of PETA’s video shows the killing of animals for human consumption. Like those in the Ovis 21 network, most commercial-scale ranches that produce wool from sheep also produce meat. What’s most important is that we apply strong and consistent measures to ensure animals on ranches that supply wool for products bearing the Patagonia name are treated humanely, whether during shearing or slaughter. We took some important steps to protect animals in partnering with Ovis 21, but we failed to implement a comprehensive process to assure animal welfare, and we are dismayed to witness such horrifying mistreatment.
In light of this, we’ve made a frank and open-eyed assessment of the Ovis program. Our conclusion: it is impossible to ensure immediate changes to objectionable practices on Ovis 21 ranches, and we have therefore made the decision that we will no longer buy wool from them. This is a difficult decision, but it’s the right thing to do.