Series intro: Today's citizen is engaged, concerned, and most of all, confident; confident in his or her choice as a consumer, confident in his or her power as an employee, confident that change is possible.
The Footprint Chronicles were developed to document the changes we’re making as a company to lighten our environmental impact and do less harm. These chronicles are as much an inspiration to Patagonia employees as they are an outgrowth of our personal values. The “My Footprint” series shares the stories of Patagonia friends and employees who have been inspired by the Chronicles, and whose inspiring lives help fuel the vision of what we can do as a company.
Their stories are offered here, glimpses of individual footprints spotted along the path toward positive change. We invite you to enjoy these personal accounts, and share your own in the Comments section included with these posts.
[Ed note: Everyone concerned with the state of the environment has their coming-of -consciousness story. Psychologist Elizabeth Mosco has worked for years on motivating people to make positive changes in their lives. Here, she turns the lens on herself. Her account of living with a "green" significant other, Patagonia Web Editor Mike Colpo, graciously offers some insights about her own transformation from eco-nightmare to composting queen. Enjoy reading about Dr. Mosco's footprint, and remember to click the "About" section if interested in submitting your own.]
When I first met the environmentalist in my life, I was
an eco-conscious individual’s nightmare. I remember him glancing in my trash
can as he threw something away and I cringed at the number of plastic bottles
and aluminum cans staring him in the face. He used to leave our empty wine
bottles on the counter of my kitchen, likely hoping a recycle bin would
materialize for them, but I would just throw the bottles out when he left. He
would use my fluoride-laden toothpaste in my bleach-scrubbed bathroom with
petroleum candles burning. He saw me make multiple car rides to the supermarket—well
within walking distance—for one or two items. He watched me exterminate all
excess veggie matter in the garbage disposal. Here was my new boyfriend,
freshly back from four weeks in the wilderness and ready to go back to his
enviro-friendly job at
[Liz tending the season's first seedlings, which will soon receive a fresh helping of homemade compost.]