The Cleanest Line

Weblog for the employees, friends and customers of the outdoor clothing company Patagonia. Visit to see what we do.

RSS Feed




    Statement in Support of SB-788 – A bill to prevent future offshore drilling in Santa Barbara County

    By Hans Cole, Director of Environmental Campaigns and Advocacy


    The following remarks (shortened slightly due to time constraints) were delivered on Monday, June 29, 2015, in the California State Legislature.

    To the members of the California State Legislature present today, thank you for your attention to the health and safety of our coastline and ocean. I’m here in support of Senate Bill-788 the California Coastal Protection Act of 2015—and I’d particularly like to thank Senators McGuire and Jackson for introducing this important legislation.

    I work as the Director of Environmental Campaigns and Advocacy for Patagonia. We are a California company—founded in Ventura and based there since 1973. While our brand has global reach, the heart of our business and close to 500 headquarters employees remain just a short walk from the beach in Ventura. We have six Patagonia-owned stores in California, from San Diego to San Francisco. None of our facilities are more than a few miles from the coast and most just a few blocks away.

    Above: Frame grab of Hans speaking to the California State Legislature. You can watch his entire speech at the end of this post. Video: The California Channel

    Continue reading "Statement in Support of SB-788 – A bill to prevent future offshore drilling in Santa Barbara County" »

    Oregon Rain

    By Kate Taylor


    I stand at my kitchen sink, looking out the window as I fill a glass of water. I live in Rockaway Beach a coastal community of 2,500 people, renowned for all that is epic about the Oregon coast: stunning beaches, lush forests and rich ocean and inland waters.

    I take a sip from the glass. Outside, targeting a nearby clear-cut hillside, a helicopter sprays a sheet of herbicide. I spectate as the chemicals float to dirt, supposedly doing their job—killing weeds that might choke out saplings. Those weeds line Jetty Creek, the source of my small community’s drinking water. Yes, you read correctly: logging companies spray chemicals over my community’s drinking water. And under the protection of the archaic Oregon Forest Practices Act, they’re permitted to do so.

    Continue reading "Oregon Rain" »

    Save the Chuitna – Watch the trailer and join the fight against coal mining on salmon streams

    By Paul Moinester

    There is something intensely visceral and awe-inspiring about the Chuitna Watershed. Deep pools teeming with wild Pacific salmon pervade the vast landscape. Oversized tracks from grizzlies and moose are omnipresent, creating an eerie feeling as you navigate through fields of fireweed. And the spirit of the native Tyonek people, who have called this land home for millennia, resonates with every flight of an eagle and leap of a salmon.

    For the media team privileged to visit this remote Alaskan paradise, the harsh reality that we were experiencing a wilderness slated for destruction proved incomprehensible. Even still, it seems unfathomable that the river we waded could soon be bulldozed to make way for one of the United States’ largest open-pit coal mines and Alaska’s largest coal export terminal.

    Above: Chuitna - More Than Salmon On The Line (Trailer). Video: Trip Jennings and Save the Chuitna.

    Continue reading "Save the Chuitna – Watch the trailer and join the fight against coal mining on salmon streams" »

    Xboundary – Defending Alaska & British Columbia salmon rivers from open-pit mining

    By Ryan Peterson & Travis Rummel 

    An open-pit mining boom is underway in northern British Columbia, Canada. The massive size and location of the mines—at the headwaters of major salmon rivers that flow across the border into Alaska—has Alaskans concerned over pollution risks posed to their multi-billion dollar fishing and tourism industries. These concerns were heightened with the August 4, 2014 catastrophic tailings dam failure at nearby Mount Polley Mine in B.C.’s Fraser River watershed.

    Last summer, as part of production for Xboundary, we completed a 100-mile transect of the Unuk River watershed. What follows is an excerpt and action alert from an interview we did with Trout Unlimited Alaska after the trip, who, along with Patagonia, sponsored our project.

    Video: Xboundary a salmon film by Ryan Peterson.

    Continue reading "Xboundary – Defending Alaska & British Columbia salmon rivers from open-pit mining" »

    Paddle to DC: A Quest for Clean Water

    By Dave Freeman, video by Nate Ptacek

    The plastic sign posted to a tree in our campsite reads: “ALL FISH MUST BE RETURNED TO THE WATER IMMEDIATELY. FISH CONTAMINATED WITH PCBs DO NOT EAT.” Paddling through a superfund site is not typically part of a canoe trip, but on day 73 and 74 of our journey from Ely, Minnesota to Washington D.C., that’s where we find ourselves.

    My wife Amy and I are about 1,500 miles into a 100-day, 2,000-mile expedition to protect the million-acre Boundary Waters Canoe Area Wilderness from the threat of sulfide ore mining. We departed from the Voyageur Outward Bound School on the Kawishiwi River on August 24, 2014 where a flotilla of 20 canoes joined us on the water for the first mile. We paddled right past the proposed mine site of Twin Metals and followed the flow into the pristine Boundary Waters to begin our journey.

    Video: Paddle to DC: A Quest for Clean Water from Save The BWCA on Vimeo.

    Continue reading "Paddle to DC: A Quest for Clean Water" »

    Delta Dawn

    By Pete McBride

    On an unusual Monday in March in the hamlet of San Luis Río Colorado, in the Mexican state of Sonora, hundreds of people gathered below a bridge that spans the dry channel of the Colorado River. The polka-beat of Ranchero music mixed with the sound of laughter across the sandy basin. It was a party of all ages and everyone waited for the guest of honor: agua.

    Editor's note: In 2011, Patagonia's environmental campaign, Our Common Waters, explored the need to balance human water needs with those of animals and plants. One of the most powerful stories to come out of that campaign was Pete McBride traveling the length of the Colorado River in his short film, Chasing Water. Today, we're pleased to share a follow-up story from Pete.

    Located 23 miles downstream of Morelos Dam—the last dam on the Colorado—San Luis is where the river finally leaves the border behind and journeys into mainland Mexico. From here, the riverbed winds 80 some miles (148 kms) to the Sea of Cortez. But for nearly two decades, water has rarely escaped the sealed downstream gates of the dam. Instead, Mexico's entire Colorado River allocation turns west—diverted into the giant, concrete irrigation Reforma Canal so we can eat baby spinach in the winter. What is left below is a river of sand.

    Above: Delta Dawn - Paddling a River Run Free. Video: Pete McBride.

    Continue reading "Delta Dawn" »

    Highlights from Patagonia’s “Our Common Waters” Environmental Campaign 2011-2013


    Over the past two years, Patagonia’s major environmental campaign has been Our Common Waters (OCW). The campaign influenced Patagonia’s impact on water and brought awareness to one simple fact: the more water people use, the less there is for everything else.

    We’re moving out of this campaign, and into our next one. The Responsible Economy will start in September.

    Before we leave Our Common Waters, we want to highlight some successes in the campaign, and thank some of our key partners for their ongoing efforts.

    Our Common Waters focused on water scarcity, broken rivers and pollution, as well as Patagonia’s use of water as a company. At the end of this post, you'll find the environmental groups we worked with on each of these issues.

    [Above: Instructions for removal. Matilija Dam, Ventura County, California. Photo: Matt Stoecker]

    Continue reading "Highlights from Patagonia’s “Our Common Waters” Environmental Campaign 2011-2013 " »

    Working for Wildness – Patagonia Environmental Initiatives 2013

    By Yvon Chouinard


    “In wildness is the preservation of the world.” – Thoreau

    This year, Patagonia will be 40 years old. There is much to celebrate on this anniversary, but what I am proudest of is the support we’ve given the people who do the real work to save wildness: grassroots activists.

    I’m not an activist. I don’t really have the guts to be on the front lines. But I have supported activists ever since a young man gave a slide show in 1972 at a city council meeting in Ventura. What was proposed was an extension of utilities, roads and urban services across the Ventura River to support a planned freeway-related commercial development on the western floodplain near the river’s mouth. A lot of scientists got up to speak in support of the project. They said it wouldn’t hurt the river because it was already “dead.” Mark Capelli, who was a young graduate student and called himself “Friends of the Ventura River,” then gave a slide show showing all the life that was still in the river: eels, birds, raccoons. He pointed out there were still 50 steelhead showing up each year to migrate upstream. That brought the house down. The project was eventually stopped. He showed me what one person can do. He gave me hope. We gave him desk space.

    [Above: After 40 years, we still follow an early vision to protect wilderness for the sake of wilderness. Lost Arrow Spire, Yosemite Valley, California. Photo: Glen Denny]

    Continue reading "Working for Wildness – Patagonia Environmental Initiatives 2013" »

    Keeping Our Waters Swimmable – Bioswale Project at Patagonia HQ and Swimmable California Day


    Over the past couple of years, and recently through the Our Common Waters campaign, Patagonia has focused our attention on one of the more challenging water pollution issues: stormwater runoff. When rainfall hits an impermeable surface – such as a parking lot, roof or sidewalk – it runs off, carrying with it all sorts of unsavory stuff: trash, animal waste, oil, gasoline, detergents, pesticides, chemical residues, and heavy metals like copper and lead. Basically, everything on the surface is washed away. This stormwater runoff flows to the lowest point in the area which is usually a storm drain. And from there it flows into a channel, a creek or river, and in coastal areas directly into the ocean without being filtered or cleaned.

    Polluted runoff is the number one source of contamination to California waters. Contamination from polluted runoff at Southern California beaches sickens approximately one million swimmers every year. Here in Ventura, where our headquarters are located, swimmers and surfers are strongly advised to stay out of the ocean for 72 hours after it rains. And polluted runoff to the coast threatens California’s $40 billion ocean-based economy. California Coastkeeper Alliance is partnering with businesses like Patagonia to get the word out about these serious health and economic impacts and tackle polluted runoff.

    This is our ocean, our coast, and our local rivers and streams. It matters to us what’s going in our waters.

    [Above: Patagonia’s Ventura, California headquarters front entrance. This walkway runs over a newly constructed bioswale that filters runoff from our parking lots. Photo: Jeff Johnson]

    Continue reading "Keeping Our Waters Swimmable – Bioswale Project at Patagonia HQ and Swimmable California Day" »

    DamNation – 80,000 Dams, 51 Interviews and One Film

    By Katie Klingsporn


    In July of 2011, Felt Soul Media filmmakers, Ben Knight and Travis Rummel, packed camera gear, computers and a few changes of clothing into a borrowed Sportsmobile van, braced themselves for a whole lot of time together and hit the road.
    It was the beginning of a 9,000-mile journey across the U.S. and beyond to research, chronicle and wrap their heads around a growing movement to tear down obsolete dams.

    [Above: Co-director Travis Rummel in the field during the filming of DamNation. All photos courtesy of DamNation]

    Continue reading "DamNation – 80,000 Dams, 51 Interviews and One Film" »

    One Percent for the Planet
    © 2014 Patagonia, Inc.