The all-things green blog TreeHugger recently conducted a two-part phone interview with Patagonia owner/founder Yvon Chouinard. Topics include growing the company, Patgonia 100 years from now, transparency and the Footprint Chronicles, the myth of sustainability, our "Pata-gucci" reputation, politics, and quality vs. quantity. As usual, Y.C. doesn't pull any punches. Head on over to TreeHugger where you can listen to the interview or read the transcripts.
If haven't already, consider adding TreeHugger to your RSS feed or daily blogroll. The volume of posts they put out on environmental topics is staggering.
[Photo: Tim Davis. With thanks to Sus and Jen.]