The Cleanest Line

Weblog for the employees, friends and customers of the outdoor clothing company Patagonia. Visit to see what we do.

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    Yvon Chouinard: Return to the Outdoors

    I love this video of YC. It shows him in his element -- fly fishing and rock climbing at a secret spot in Argentina -- and contains words of wisdom like, "[Fly fishing] is not about catching fish, it's all about adapting yourself to where you're worthy of catching a fish ... it's about the fish catching you."

    The video is part of a collaboration between The Conservation Alliance and Timex, a Conservation Alliance member company. Together, they launched Return to the Outdoors, a program to inspire people to get out and enjoy wild places. The Web site features videos about people who identify with special places, and how those places inspire them to be involved in conservation -- YC is the third in a string of subjects that includes Conrad Anker and Steph Davis. The site also gives folks like you the opportunity to upload your own words, photos or video for a chance to win some nice prizes.

    For the full story, and high-quality versions of all the videos, visit Return to the Outdoors. And if you're not already, get involved with a local conservation organization in your area. It's a great way to give back to the places that move you.

    [With thanks to John S.]

    TreeHugger Interview with Y.C.

    Davis_t_0055 The all-things green blog TreeHugger recently conducted a two-part phone interview with Patagonia owner/founder Yvon Chouinard. Topics include growing the company, Patgonia 100 years from now, transparency and the Footprint Chronicles, the myth of sustainability, our "Pata-gucci" reputation, politics, and quality vs. quantity. As usual, Y.C. doesn't pull any punches. Head on over to TreeHugger where you can listen to the interview or read the transcripts.

    The TH Interview: Yvon Chouinard
    Part 1
    Part 2

    If haven't already, consider adding TreeHugger to your RSS feed or daily blogroll. The volume of posts they put out on environmental topics is staggering.

    [Photo: Tim Davis. With thanks to Sus and Jen.]

    Chouinard and Brokaw Speak at Google Zeitgeist

    Tom Brokaw recently interviewed Patagonia owner Yvon Chouinard at Google's Zeitgeist 2007 conference. The theme:

    Leading a Non-Virtual Life
    Tom Brokaw and Yvon Chouinard talk about being intentionally "un-networked" and leading a deliberately disconnected life. Both discuss why living off the grid is critical for a well-rounded existence.

    Chouinard Receives AAC Brower Award

    Bend, Oregon - The American Alpine Club presented its prestigious David R. Brower Award for conservation to Yvon Chouinard this Saturday, March 31.  A quote from the American Alpine Club's announcement:

    The Brower Award, created in 1991, recognizes leadership and commitment to preserving mountain regions worldwide. The awardee, whose active personal role deserves public recognition, has made an important difference as a pathfinder, innovator and on the ground contributor who has motivated others to take action.

    Chouinard, an AAC member since 1963, has long pushed the organization to deepen its commitment to conservation. He calls the recent Alpine Conservation Partnership, announced in January with a $150,000 lead gift from the Argosy Foundation, “the biggest thing the AAC has ever done in the conservation arena.”

    For more information about the American Alpine Club, the David R. Brower award, and this weekend's ceremony, please visit:

    Money Shot


    Man oh man, look who made the cover of FORTUNE Magazine. Keep an eye out for the April 2 issue at a newsstand near you, or save a tree and read the article online.

    [With thanks to, FORTUNE and author Susan Casey for the great article.]

    Make Blog Not War

    Ycmc4_4On behalf of Patagoniacs everywhere, we dedicate The Cleanest Line to YC and Malinda. Thanks for everything.

    Photo: Patagonia holiday party 2005. By: Dave Kanarek

    One Percent for the Planet
    © 2014 Patagonia, Inc.